Hel looks

“I like neon colours, balls, stockings and hoodies. My favorite shops are second hand markets. My favorite designer is Rinne Niinikoski.”

“Our obsession is music, especially j-rock. It doesn't matter where we shop as long as we like the clothes ourselves. We like Japanese street fashion, because it's so different, lots of accessories.”Tiina's favorite is her H&M jacket. She also makes clothes herself. Ida likes dress shirts and black and white.“

“I like to mix different styles. Colours are my obsession. I designed and made this skirt myself. I design a lot on paper but accomplish only few of my designs. I like Finnish brands with a touch of nostalgy like Nanso and IvanaHelsinki. I like 60's and 70's.”

“My favorite is my Franz Ferdinand t-shirt. I like colourful clothes, especially green and yellow. This skirt is self-made. I've also made one dress. It was quite easy to make them.”

“My style is neo-conservative: I'm a walking contradiction because I respect the muslim traditions, but I mix traditional clothing with punk style. I'm sure there are no other muslim girls with a similar style in Finland. I admire the styles of the early 20th century, they are all so refined and classical. Styles should tell something about their wearer, their thoughts and ideals.”

“The north, Indians, fairies, the Sami people and nature inspire my style.I make and modify clothes myself. My style has been white and grey for a long time. I never wear bright colours.”

“If I could, I would wear vintage only. I've had the same style since I was four. I like skirts and dresses, girlish looks and 40s and 50s styles. This coat is the most dark piece of clothing I own.Swedish blogger Elsa Billgren is my goddess.”

“I’m wearing my dad's leather jacket and underneath a green shirt with a silk top. I also have on wide black jeans and high heeled boots. My bag is handmade by my grandma. I usually thrift all my clothes and style them. I feel like my style is constantly changing and I’m heavily inspired by vintage fashion specially from 70s and 60s. I also have weird obsessions with different colors like for example right now it’s green.”

“I like patterned and big clothes like this cardigan which is from the recycling center. I also like short skirts. I don't follow fashion that much.Having fun, friends and love are the most important things in my life.”

“This dress probably used to belong to my grandmother. My favorite dress is my brown corduroy dress with lacy decorations at front, my mother used to wear it in the 70's. I like styles from 30's to 70's.”