Branding a business

Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

One common mistake that entrepreneurs often make is not distinguishing between brand strategy and business strategy. Learn why these two are distinct yet critical aspects of your business. A business strategy focuses on achieving financial goals, while a brand strategy establishes a strong, recognizable brand that revolves around customer perception. Understand how both strategies contribute to your business's success.

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Are you in the process of creating a brand strategy for your business? Want to learn the questions you need to answer to guide your marketing campaigns?

Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

Find out how aligned you are as a brand with these 30 brand strategy questions every business owner needs to answer. In this blog I present to you 30 simple questions every business should confidently know the answer to as a brand. As you review this list of questions for your own business, I want you to pay attention to two things: 1. Which questions you intuitively answer with ease? 2. Which questions you struggle to answer clear and concisely? BONUS free Notion template with all 30…

Beginners and experts use Flodesk to grow their business. Design emails and forms that look great on any device. Try it free.

Learn about the psychology of color and why you should never use certain colors in your branding. Find out what emotions each color evokes and how they can affect your customers' reactions.