Under Armour is expanding its digital health and fitness community with the purchase of MyFitnessPal and Endomondo.
Terms of the deals were not disclosed; these acquisitions join the company's other apps for athletes, like MapMyFitness and UA Record.
"Under Armour's demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal" UA CEO Kevin Plank said in a statement.
"Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space," he continued, calling them "ideal partners" to help Under Armour provide data-driven, proactive solutions for athletes of all levels.
Each app provides a different service: MyFitnessPal helps users track calories, nutrition, and exercise, while Endomondo utilizes GPS to map, record, and share workouts.
"At MyFitnessPal, user success is our true North," CEO Mike Lee said. "Under Armour will bring vast health and fitness expertise and resources to our 80 million users to help guide them as they work to achieve their health goals."
With a combined 100 million users, a number of whom are located outside the U.S., these acquisitions serve as a sort of strength training for Under Armour—already a worldwide leader in the connected fitness space.
"Endomondo has built an engaged global community of fitness enthusiasts, providing a strong technical platform for our users, while adhering to our core belief that social interaction and support are key motivators when it comes to getting fit and maintaining a healthy lifestyle," Endomondo CEO Mette Lykke said.
Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Likewise, following the expected closing of the acquisition in the first quarter, MyFitnessPal will keep working from San Francisco.
Under Armour and phone maker HTC last month teamed up to integrate the new UA Record fitness software platform into future HTC wearables and mobile devices.
For more, see PCMag's review of MyFitnessPal for iPhone and the slideshow above. Also check out our roundup of The 25 Best Fitness Apps.
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About Stephanie Mlot
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