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Table tennis player Shin Yoo-bin, singer Lim Young-woong, and shooter Kim Ye-ji ranked first to third as a result of big data analysis in August 2024 of the star brand reputation.

The Korea Corporate Reputation Research Institute said it measured the star brand big data measured from July 31 to August 31 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands.

Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people.

Director Koo Chang-hwan said, "As a result of big data analysis in August 2024 of Star Brand Reputation, Shin Yu-bin brand ranked first. The Shin Yu-bin brand has become an Olympic star who has given joy and hope to the people. The second-place Lim Young-woong brand is active as a multi-tainer that can be met in entertainment and movies beyond the area of singers. The Kim Ye-ji brand, which ranked third, is expected to take on a new challenge as it attracts the world with its intense style. The fourth-ranked Kim Woo-jin brand then made the history of Korean archery the history of the world, and the fifth-ranked Oh Sang-wook proved his warm appearance and amazing skills at the same time, according to the brand analysis.

"When we analyzed Star Brand Category August 2024, Star Brand Big Data, it increased 0.98% compared to 271,338,807 Star Brand Big Data in July. According to the detailed analysis, brand consumption rose 63.20%, brand issues rose 21.81%, brand communication fell 1.34%, and brand spread fell 25.60%."

Meanwhile, Shin Yu-bin, Lim Young-woong, Kim Ye-ji, Kim Woo-jin, Oh Sang-wook, Espa, Yoo Jae-seok, Byun Woo-seok, Seventeen, Son Heung-min, Lim Si-hyun, Psy, Lee Woo-seok, Kim Je-deok, Ive, Heo Mi-mi, Kim Soo-hyun, SHINee, Red Velvet, IU, NCT, Blackpink, BTS, Stray Kids, Cha Eun-woo, Lee Joo-myung, Lee Chan-won, Twice, Jeon Hyun-moo, and Jongwon Baek were analyzed in order.