In this incredible game changer time for sports we are living in, I have been following with interest the different significant investments and partnerships that have been made over the last 12 months in significant services, agencies, advisory and IP based entities.
From the significant partnership between Legends & Sixth Street , to the Francois Henri Pinault investment in @CAA, passing by Seven League full integration in IMG or by the powerful investments (reportedly USD 38bn) made in gaming and esports leading entities by Public Investment Fund (PIF), we are seeing a massive drive that I believe will change forever the spectrum of sports, entertainment and gaming as well as the fan engagement and relationship.
In the same trend we saw today a quite interesting announcement.
Populous Holdings, Inc today announced a strategic minority investment from Providence Equity Partners
Populous and Providence anticipate the investment will support Populous’ continued growth and allow the company to pursue opportunities to expand its service offerings and geographic presence for the benefit of clients, partners and its workforce around the globe.
Populous has been an incredible important player in designing sports facilities, arenas, convention centers, and airports, as well as the planning and design of large-scale sports events. With an expansive portfolio of more than 3,000 projects, including Yankee Stadium in New York, Wembley Stadium in London, Stadium Australia and every Olympic and Paralympic Summer Games since 1996, Populous has quite an interesting opportunity to be a lead player in the conceptual thinking, design and executioner of new state of the art mix sports, entertainment and gaming venues in the near future.
In a time of massive transformation in the event space and as well on design and utility conception of arenas this is another interesting step in the market. Clearly the future will require multi purpose arenas that can effectively be easily and almost in real time redployed for different events, audiences and experiences, from global scale to local focused ecents. Also arenas that can effectively be prepared from birth to host cross multi function events across sports, entertainment and gaming. If you imagine in a few years from now be able to be seated in a facility where simultaneously you can see a top football event, while you enjoy an incredible exciting music festival and maybe seated at the heart of a esports World Cup powered by a high technology and highly engaging gamified experience, where you can party, have a personalized f&b experience, purchase services and money can’t buy experiences -and many other enhancers.
This is not light years away it will happen in the next 10 years. A space to monitor closely and with interest
#sports #entertainment #gaming #esports #fanengagement
Financer I Performance Analyst (Korea National Boxing Team) I International Development (Morocco, Education) I Business Planning (Morocco Market) I Diplomacy (Finance, Protocol)
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