Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels. Talking about these enhancements, Gerald Ang, founder and CEO of Milieu Insight, said, “As generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of ‘Flash,’ an AI survey assistant ready to support in survey design.” “Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7,” he added. #platforms #consumerdata #artificialintelligence ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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The Canvas platform also comes with a full suite of features to clean, manage and analyse data. Its #email and database cleaning capabilities ensure that surveys are sent only to valid email addresses, thereby improving completion rates, and its one-of-a-kind significance testing tool turns data into meaningful insights with just a click. Gerald Ang, Founder and CEO of Milieu Insight, said, “As #genAI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of ‘Flash,’ an AI survey assistant ready to support survey design.” https://lnkd.in/dJH_yWeZ
Milieu Insight Enhances Survey And Market Research Platform Canvas
https://martechvibe.com
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Data Enthusiast and Digital Marketer | Accelerating Learning & Productivity Through Digital Skills | Sharing Insights on AI, Tech Tools, and Online Business.
Informed decision making requires analysis of markets, trends and growth levers. But this research can devour entire workweeks manually. Though most teams aren’t yet taking advantage of the powerful capabilities of these AI-powered business intelligence platforms. Here are essential tools to solve any market, competitor or product research need imaginable : 1. Prelaunch.com [https://www.prelaunch.com/]: Prelaunch surveys target demographics to validate product-market fit before you build. The risk reducer. 2. Kenshoo [https://kenshoo.com/]: Kenshoo prescribes proven search, social and ecommerce growth strategies based on role and business type. The digital advisor. 3. Crayon [https://crayon.co/]: Crayon tracks web and mobile analytics to guide engagement, conversion and retention optimization decisions. The product growth platform. 4. Aylien [https://aylien.com/]: Aylien analyzes earnings calls, news, executive changes and more to predict market shifts and opportunities. The intelligence tracker. #ai #aiforbusiness #aiformarketing #aiforcreativity #growthmarketing #chatbots #chatgpt #artificialintelligence #copywriting #generate #softwareengineering #earnmoneyonline #generatevideo #generateimage #digitalmarketing #seo #socialemediamarketing #socialmediaspecialist #dataanalyst #datascience
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A new era begins… AI-powered market insight. I’m excited to announce the launch of an exciting, and potentially game-changing service for organisations and agencies who are strategy-savvy and passionate about customers. Soothful (adj. truthful, faithful, soothing) cuts through the typical obstacles of qualitative research - long lead times and prohibitive costs - by blending best research practice with leading edge AI tools. I’ve lived and worked through successive eras of research and marketing. I’ve directly witnessed (and managed) the power of audience insight to hone brands, communications and products into hugely successful commercial outcomes (e.g. Orange). I always insist on building research into brand programmes because I know the mistakes that happen and the blind alleys pursued, when research isn't done. I'll be writing about these experiences in coming posts. As an experienced research manager and practitioner, it’s been a frustration for me to see clients (and creatives) skip the use of primary research as a helpful and powerful development tool. However, I understand the reasons (...cost, time, complexity). Working with digital developer, Simon Fletcher, we have created a unique proprietary platform that delivers in-depth 1-1 interviews and can research pretty much anything, including actual products and user journeys, not just concepts, visual representations or descriptions. The more nuanced and complex the challenge is, the better! It also blurs the line between qualitative and quantitative as it’s totally scalable. This means you can have the deep insight that qualitative delivers PLUS the reassurance of numbers. Analysis is lightning quick and totally flexible, so no long waits for analysis. But here’s the best bit. It’s very affordable and accessible. For one simple fee you get a full service, no matter what the project is. The only variable cost is survey sample. Soothful is now live so get the detail and try it out now on our fun and highly topical demo survey! https://lnkd.in/emP_AP9a If you have a project that requires customer/insight to help you, get in touch. We are offering low cost pilot opportunities this summer. David Gray Manlio Minale James Ray Simon Barbato Simon Fletcher
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New Post: Survey: Shoppers open to using AI search to discover products - https://lnkd.in/gwR_ME68 - Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search. The data is a good reminder that user behavior is always slow to change, so don’t expect a quick transition from Classic Search to AI Search. By the numbers. Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. 37% of respondents tried an AI-driven search engine and found the results more satisfying. 34% said the way they search on AI Search hasn’t changed; 28% said they make “more detailed” search queries; 9% said they write longer prompts. 56% of respondents, when asked to choose between two results pages for the same query, preferred AI-generated results over traditional search results. Online shopping. Forty-one percent of respondents said the top reason for using AI search was for online shopping. Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%). Meanwhile, a majority of respondents (55%) said “Yes,” they believe search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services. Faster answers. While 36% of respondents haven’t used AI search, 25% of consumers have – and mainly to test out the new technology. Meanwhile, 17% said their top reason for using AI-powered search was because the chatbot-style results helped them find answers faster. About the survey. The data was collected by Dynata, an independent market research company, on behalf of Botify. The survey of 1,000 US respondents, aged 18+, was conducted in February. - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp
Survey: Shoppers open to using AI search to discover products
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Get ready for #eCommerceRevolution with Athena XAI! It has all the necessary #AI tools to help you improve your online business. 🎯 Advanced Search, 🎯 Visual Search, 🎯 Category Navigation, 🎯 Recommendations, 🎯 Analytics, 🎯 AI-BI. Request a demo to learn more: https://lnkd.in/dkkWWDAx #AthenaXAI #eCommerce #HolisticPlatform #HumanCentric #Explainable #Search #SemanticSearch #KeywordSearch #VisualSearch #Analytics #Recommendations #AIBI
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Leveraging AI for Hyper-Personalization Hyper-personalization through AI: The Key to Unlocking Customer Loyalty In today's competitive marketplace, generic marketing strategies no longer cut it. Consumers crave tailored experiences that resonate with their unique preferences and needs. This is where artificial intelligence (AI) comes in as a game-changer. By harnessing the power of AI, businesses can gather and analyze vast amounts of customer data to deliver highly personalized products, services, and marketing messages. How AI Drives Hyper-Personalization: 1. Customer Segmentation: AI algorithms can identify distinct customer segments based on demographics, behavior, and preferences, enabling targeted marketing campaigns. 2. Predictive Analytics: AI can predict customer needs and preferences by analyzing past behavior and trends, allowing businesses to offer proactive recommendations. 3. Real-time Personalization: AI-powered platforms can adapt real-time content and offers based on individual customer interactions, creating dynamic and engaging experiences. Benefits of Hyper-Personalization: 1. Increased Customer Satisfaction: By delivering tailored experiences, businesses can exceed customer expectations and foster loyalty. 2. Improved Conversion Rates: Personalized recommendations and offers can drive higher sales and customer engagement. 3. Deeper Customer Insights: AI-powered analytics provide valuable insights into customer behavior, enabling businesses to refine their strategies. Implementing Hyper-Personalization: 1. Data Collection and Management: Gather relevant customer data while ensuring privacy and security. 2. AI Integration: Choose AI tools and platforms that align with your business goals and integrate them seamlessly into your systems. 3. Continuous Optimization: Regularly analyze performance metrics and refine your personalization strategies based on customer feedback. By embracing AI-driven hyper-personalization, businesses can create deeper connections with their customers, drive growth, and gain a competitive edge. Visit us at: https://lnkd.in/gvQyDaAE Email: [email protected]
The Future of Business is Data-Driven | Suitestat Analytica Consultancy
suitestatinsights.com
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Business Analyst | Cyber Security Risk Manager | Governance, Risk and Compliance Specialist | ITIL v4 Expert | Programme Manager | Service Delivery Specialist | Information Security Practitioner | Oupa (Grandad)
Qualitative data is often mischaracterised as too subjective and difficult to collect, while quantitative data is upheld as concrete and meaningful. However, qualitative metrics have a huge role to play in the current era of big data and artificial intelligence. The uniquely insightful information delivered by these metrics can enable better user experiences, improve understanding of sentiments and brand perception, and help leverage winning insights. Don’t limit your company’s capabilities by ignoring qualitative data — there’s much to be gained from what it has to offer. #bigdata #business #growth
Council Post: How Marketers Are Using Qualitative Data In The Age Of Big Data And AI
forbes.com
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Here's a powerful prompt for generating user personas. It will help you: · Gain valuable insights into your target audience · Simulate 5 realistic user personas for your product. · Each persona will have a name, basic demographic information, primary goals and motivations, key problems and pain points, everyday activities and notable quotes --- I'd like you to generate 5 realistic user personas that represent the types of people in my target audience I'm likely to encounter if I conducted user interviews myself. First, here is a description of my product or offering: [PRODUCT DESCRIPTION] And here my target audience for this product: [TARGET AUDIENCE] Please generate 5 distinct user personas based on this information. For each persona, include the following: [1] Name: [2] Basic demographic information (age, gender, occupation, location, etc.): [3] Primary goals and motivations: [4] Key problems and pain points: [5] Everyday activities: [6] Notable quotes: Make sure each persona is realistic and representative of my target audience. Incorporate relevant details from the product and audience information I provided. The personas should be sufficiently different from each other to capture a range of potential users I might encounter. Focus on generating useful, realistic personas to help guide my user research and product decisions. Do not add any fictional details beyond what's needed to create relatable user profiles. --- I wrote about this prompt in more detail here: https://lnkd.in/e_tYTezK
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I did not have the opportunity to attend Superweek Analytics Summit in person. But guess what, there's a bunch of great sessions shared on YouTube. Below are some of the speakers and their words of wisdom that resonated with me. 🐻 Russell McAthy “Quite often analyst say you can’t answer that question or that is not possible to be solved … because they are limited by the toolset that they have their experience from.” https://lnkd.in/d4AbC3uY “A user’s journey is not what us marketers want it to be. Have you ever watched your mother use the web? It is painful.” https://lnkd.in/dX8hgUnd “Attribution ties the smartest people in knots. We looed at the weightings that influence propensity to purchase. When we look at the weighting distribution, what the user does in the visits … the content, the order of content, add to basket and so on is 42% of the weighting distribution. So many attribution models don’t even include what happens in the visit.” https://lnkd.in/dB2-xPET Astrid Illum “The web-centric aspect on data collection is not useful or where we want to go. We’ve got the customer group. So rather than looking at just our acquisition strategy, we look in a wider lens and look at all the connections in which we gather events as part of a whole mosaic. We are moving towards calling this business events rather than just web events.” https://lnkd.in/dpQsgb_5 Steen Rasmussen “With the maturity of the data industry, we now see that brand is a factor in its own. A brand will supercharge whatever you are doing. A brand can be a door opener but can also be the barrier.” https://lnkd.in/drsxySSa Denis Golubovskyi “Think about it, tracking without cookies is already used with CRM, mobile ads, call center. So it’s not than unusual to use tracking without cookies on websites. So you are probably already doing breadless tracking.” https://lnkd.in/diV4hDMZ Piotr Korzeniowski Schrems III is imminent https://lnkd.in/dJJ7SNJ4 The market after GUA https://lnkd.in/dQZAdRzb Marketing reporting will remain the staple of our work https://lnkd.in/daAzDHkQ Jordan Peck “Behavioural data is some of the hardest to work with in a data warehouse.” https://lnkd.in/daAzDHkQ Timo Aden Cookie consent drives bid strategies https://lnkd.in/di_juEva Rick Dronkers “What can we learn from poker? We overemphasize the focus on outcomes.” https://lnkd.in/dcZtDtCu
Five Days of Analytics: 2024, January 29 - February 2
superweek.hu
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Impetus’ Data & AI Labs can fast-track alignment of your business and technology strategy with frameworks proven to deliver the results you need. Get in touch with us to understand how you can address your desired use case across critical analytic dimensions. Know more: https://bit.ly/3tX3n2X #ImpetusDataAILabs #AITransformation #InnovationUnleashed #AITransformation #genai
Data & AI Labs
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