Abbie Childs

>>>> 81% of surveyed physicians say corporate reputation influences their perception of medicine value at least moderately. (I can't get 81% of my family to agree to a pizza topping, so this is a staggering number!) Our latest #WEBrandsinMotion health report, "Reputation Rules: Unlocking Physician Prescribing Power," has a TON of fascinating, actionable takeaways for pharmaceutical companies, like the stat above. The full #ReputationRules report is at this link and is very much worth your time: https://lnkd.in/g3VcQzJv Kudos to my WE Communications Global Health colleagues on this powerful report!

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What if my company’s spokesperson is a scientist or a physician; how can they most effectively tell our story to a layperson audience? This is a common question in healthcare communications. Being a great storyteller requires genuine connection, and those can be challenging to catalyze if the audience doesn’t perceive the speaker as relatable, or “someone like them”. The imperative for the scientist/speaker is to find balance in their language, so that the scientific rigor is preserved, but the meaning and context doesn’t go over the heads of the audience. Communications leaders can help spokespeople consider who the audience is, and importantly, what THEY expect to take away from the presentation, as meeting the needs of the audience is the primary objective. A layperson audience will require different context than the speaker’s peers, so an assessment of audience and purpose is a key first step in ensuring the speaker’s story resonates. 

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Are you still using the same GTM strategy from a year ago? . . Chances are, what got your business to HERE 👇 , is not the same as what you'll need to get it to THERE 👉 Having worked 6+ years at a global logistics firm, managing the marketing during multiple acquisitions and one merger, I know the impact having the right GTM strategy can have on you successfully achieving your business goals. ❓ But is your GTM as strong as it could be? ❓What gaps have you got? ❓And where do your strengths lie? If you need help answering these questions, I recommend spending 5 mins completing this newly-launched tool from Quint Strategy The diagnostic is designed to support cross-functional commercial leaders in identifying strengths and gaps in their GTM strategy. Complete it, and then let me know how you get on!

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I just got back from moderating an all-star panel on public affairs communications at the 2024 PRWeek Healthcare Conference in NYC. Huge thanks to panelists Ray Carson of The ALS Association, Ryan Anderson of HCA Healthcare, and Jake Farmer of Walgreens. After working with these experts on impactful state legislative and amendment campaigns, I can confidently say they’re among the nation’s most savvy government relations leaders. It was great having such a wealth of knowledge and expertise on one stage! Here are 6 public affairs tips and takeaways from our discussion — all relevant whether you’re advocating in healthcare or another industry: 1️⃣ Know Your Lawmakers Tailor messaging strategies based on knowledge your lobby team gains from their deep connections in the state capital, combined with insights from your PR team. Research key lawmakers to understand how personal experiences may influence their decision-making, such as work history or unique perspectives like military service. 2️⃣ Offer Clear Solutions Lawmakers don’t want to act as problem solvers for every issue. Ensure messaging offers clear solutions and positions your organization as a partner, not just another special interest group. Demonstrate how you’ve implemented private sector solutions and highlight the need for statutory or regulatory changes to overcome remaining obstacles. 3️⃣ Go Local Share local insights, relationships, and constituent stories when communicating with lawmakers. Identify advocates in each member’s district who understand your top issues and can speak on your behalf. Local perspectives can tip the scales in your favor, often outweighing the influence of capital insiders. 4️⃣ Build Coalitions National advocacy groups on the fringes of the political spectrum are increasingly using state legislatures as a farm system. Counter these vocal fringe voices by investing more time and effort in recruiting trusted coalition partners. 5️⃣ Be the Early Bird Public affairs is a team sport. Assemble your team – including lobbyists, PR professionals, and lawyers – early in the planning process. Invite them to strategy meetings to foster collaboration. Don’t wait until legislative session to activate your PR outreach and grassroots advocacy efforts. 6️⃣ Trust Your PR Team! Engage a PR firm that specializes in public affairs and gets how the game is played. Lean on them to help define a clear narrative, develop messaging, and provide ‘air cover’ with consistent positive messaging to combat misinformation.

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I'm trying something new and I'd appreciate your help. 🙏🏻🙂 Somewhere out there, amazing healthcare comms agencies are looking for evidence-based strategies to drive action for their clients. I want to meet them. We’ve had incredibly successful agency partnerships in other industries. I’m looking to replicate this success with similar agencies in healthcare. I know we can help them meet their objectives. After all, Exaltus specializes in transforming complex healthcare information into engaging visual stories that not only inform but drive action. And we have the evidence to prove it. 🔍 An independent study highlights the impact of our approach: - Over 90% of viewers felt motivated to act - 85% showed a significant increase in knowledge - Viewer self-efficacy more than doubled! Are you connected to healthcare comms agency professionals who would love to deliver these results to their clients and help improve patient outcomes? I'd be grateful for an introduction. Here are a few ways you could do it: - Tag a contact in the comments - DM me - Share this post with them, or with your network as a whole The video below will give them a quick overview of what we're about. Thanks so much! 🙏🏻 Carole #HealthcareCommunications #VisualStorytelling #WhiteboardAnimation #HealthcareMarketing

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Want to get reporters' attention at the next health tech conference? Check out the results of Innsena's survey of healthcare reporters, which digs into our journalist friends' preferences on which conferences they attend, how they spend their time on site, and how to get their attention during these notoriously chaotic shows. Bottom line: Be helpful, not self-promotional View the news release here: https://lnkd.in/dwywMp5p Check out our sweet infographic, with some more context stats: https://lnkd.in/dh-_TYDv

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🔬 Delve into the pivotal role of Immedia in shaping the narrative surrounding the groundbreaking Human Genome Meeting. Learn how our strategic PR approach elevated understanding and dialogue around the ethical, legal, and societal impacts of genome research, driving innovation in medicine and beyond in our new Results blog. #Genomics #MedicalInnovation https://lnkd.in/eQVPMTcp

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Valuable insights from WE Communications health team detailing the connection between corporate reputation and physician's prescribing decisions. Also goes deeper into the different layers of corporate reputation, from corporate to disease-specific and product level nuances.

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A strong online presence is essential for healthcare providers. We're thrilled to share how we helped South Boston Community Health Center improve its visibility and reach more patients. Interested in seeing how SEO can transform your business? Drop a comment below! #HealthcareMarketing #SEO #DigitalTransformation #healthcare #seoservices #needseoexpert #seoexpert #clientsatisfaction #seoexpert #digitalmarketing #rankings #googleranking #tips #seotips #googletips #industries #healthindustry #healthmarketing #healthseo #searchengineoptimization

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Big day for rural health. Watch the livestream of the Sanford Health Summit on the Future of Rural Health Care (and you might see or hear some of my team)!

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As we see it - ACCESSWIRE | The Healthcare Trend Report 2024 highlights key insights and emerging trends in the healthcare industry. It offers data-driven analysis to help professionals stay informed about the evolving landscape, from technological innovations to policy changes and patient care advancements. Have a read, and be on the lookout for other industry reports coming each month. #HealthcarePR #PublicRelations #Pharma ✌

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At the recent Digital Health New York (DHNY) summit, our own HealthX Ventures Partner Brian Lindstrom gained valuable insights into the evolving landscape of healthcare technology. With over 300 leaders, including C-level execs from Northwell Health and Mt. Sinai Wellness Center, the event highlighted the innovative spirit transforming healthcare in New York and across the country. Key Takeaways: ➡️ Speed of Trust: Progress in healthcare can only advance as fast as the trust established between providers and patients. Michael Dowling, CEO of Northwell, emphasized this essential truth. ➡️ Understanding Customers: Healthcare is unique—providers must serve everyone who walks through their doors, making the customer base inherently diverse and complex. ➡️ Cost and Innovation: While innovation can drive efficiencies and lower individual procedure costs, it may also unveil more health issues, potentially raising overall costs. Balancing innovation with patient care is crucial. ➡️ Renewed Optimism: Compared to last year, there's a palpable sense of swagger and optimism in the healthcare investment community. We’re excited about the trends we’re seeing, especially as we head into our busy conference season. As we continue to forge connections and explore opportunities, we remain committed to supporting transformative healthcare solutions. The future is bright! 🌟 #DHNY24 #DigitalHealth #HealthTech #Healthcare #InvestmentTrends #HealthXVentures

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There is a new website dedicated to "fighting pharma" (it's right in the URL). So the newsletter today has some thinking on the destructiveness of that framing. Sure, you can object to some of the industry's approaches, but framing those objections as "us vs. pharma" encourages all-or-nothing thinking that obscures the fact that "pharma" also means the quest for cures. We can have a smarter dialogue. https://lnkd.in/gyezVTHV

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Butler/Till cut their research portion of a project in just 4 months instead of the usual 6-12. Using the Resonate Ignite Platform, they gained insights into women's healthcare decision-making to drive impactful campaigns. See the full case study: https://lnkd.in/es47C_YQ #DataDriven #AI #CaseStudy #ConsumerIntelligence #ConsumerBehavior #Healthcare #WomensHealth

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The Navitus Health Solutions Drug Trend Report (#client) shows impressive insights in managing healthcare costs. In a year when drug prices continue to rise, it's refreshing to see that some employers actually reduced their pharmacy spend. Key takeaways: 29% of Navitus clients saw decreased drug costs Transparent PBM models are game-changers GLP-1 drugs are a major cost driver, but manageable with the right approach Biosimilars and generics offer significant savings opportunities. https://lnkd.in/gXrRdyqe #HealthcareCosts #PBM #EmployeeBenefits

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I'm all booked for #HLTHUSA next month! Who else will be there? I'll be keeping an eye and ear on how the biggest (and smallest) names in healthcare and #healthtech are shaping their narratives and responding to -- and driving -- industry trends. If you're interesting in talking about PR strategies, storytelling and how you can cut through the noise, let's meet up. #healthcareinnovation #healthcare #bebold

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My inner introvert was dreading #HLTH2024 this year. I’m not great at parties, and big crowds overwhelm me. I’ve excelled in my PR career despite my social anxiety, and this year’s HLTH reminded me that it takes about one full conference day for me to feel comfortable. My HLTH2024 observations: 🌅 This year’s vibe was much better. Much more optimism, much less gloom and doom. 🤖 AI, behavioral health and longevity / age-tech were the promising growth areas that jumped out to me, with obesity care as an honorable mention. 💙 There are lots of great people with big hearts working in healthcare innovation. And that vibe is palpable when you connect with these folks.  🧐 There’s also a fair amount of bullshittery, hype, artifice and greed. This comes with any capitalist market, and sometimes it’s hard to detect given all the noise. I like to think I’m getting better at it. 🌵 Staying off-strip saved my sanity. I love Vegas because of the desert ecosystem, the entertainment and the convenience. But I’m not a vice person (not anymore!) and transitioning from the conference to the casino floor is always an interesting experience. More than anything, HLTH reminded me that my tribe is out there. It’s hard to balance the transactionalism of business with the heart & authenticity of genuine relationships and connections. But there are folks out there who do it well and inspire me to keep working on it. As I shared with many of you, HermesPR is growing. We’re looking for new opportunities and stories to expand our tribe of clients, partners and supporters. For those of you I met at HLTH – I’ll be in touch! And for others thinking about PR + comms for 2025, you can reach me at [email protected]. #HLTH2024 #HealthcareInnovation #PR #HealthcareTransformation

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I love using #data to enhance a #PR #thoughtleadership program. Why? Because it works. And it helps tell a more thorough, comprehensive story about the problem a brand is working to solve. Here's an example of how we used data to drive real results for Actium Health (A Syllable Corporation) - A 300% increase in media coverage month-over-month - Driving 1/3 of the company’s leads - A significant increase in MQLs (marketing qualified leads) (And here's an article I wrote on the subject for MedCity News https://lnkd.in/ewATPN-c)

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