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Single image ads
- Note: Campaigns using the lead generation objective and single image ad format support conversation assets for click-to-message ad campaigns.
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Carousel image ads
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Video ads
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Message ads
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Conversation ads
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Document ads
Lead generation campaigns automatically select leads as the optimization goal. You’ll be able to choose from the bidding strategies below:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding (Enhanced)
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Clicks
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Impressions
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Sends (Sponsored Messaging ad formats only)
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Performance
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Delivery
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Engagement
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Conversions
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Sponsored Messaging
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Video
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Bid and Budget
You can also view demographic data about members who are interacting with your ads.
Learn more