With Sponsored Messaging ads, you can serve native message ads and conversation ads to your target audience through LinkedIn Messaging. These ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn.
Important to know
Starting mid-October 2024, LinkedIn supports European Union (EU) targeting for Sponsored Messaging conversation and message ad campaigns. Only EU members who agreed to receive Sponsored Messaging ads in their LinkedIn inbox will experience this change.
LinkedIn strictly controls the number of times a member can receive Sponsored Messaging within a given time period. This is to maintain the member experience and help your ads reach members in your target audience in a timely manner. As a result, it’s unlikely the same member will receive your ad twice within a short period of time. Sponsored Messaging ad campaigns are charged on a cost-per-send basis.
Message ads support all levels of full-funnel marketing and can be used with these objective-based advertising options:
- Website visits
- Lead generation
- Website conversions
Conversation ads can be used with these objective-based advertising options:
- Brand awareness
- Website visits
- Lead generation
- Website conversions
After creating a campaign, you can compare the number of button clicks received for each action in your conversation ad using the Flowchart option in the Ads tab of Campaign Manager. Understanding the engagement with each path in your conversation ad can help you optimize your ads’ performance. You can measure the performance of your ad campaign with engagement metrics, and understand the performance of your campaign better with professional demographic reporting.
Important to know
To provide a relevant experience for our members, Sponsored Messaging ads received by individuals in your target audience are automatically moved to their Archived Messages folder between 20 and 40 days after receiving the message. Members can still access your message from their Archived Messages folder.
Related tasks
- Create message ads in Campaign Manager
- Create conversation ads in Campaign Manager
- Edit Sponsored Messaging ads
- View the conversation ad flowchart
- Archive LinkedIn messages
- Export reports in Campaign Manager
- Professional demographics for your LinkedIn Ads in Campaign Manager
Learn more
- Changes to Sponsored Messaging
- Conversation ads advertising specifications
- Message ads advertising specifications
- LinkedIn Advertising Policies
- Campaign bidding strategies
- LinkedIn’s advertising cost and pricing
- Brand awareness ad objective
- Website visits ad objective
- Lead generation ad objective
- Website conversions ad objective