Steve Phillips, founder and Chief Innovation Officer at Zappi, teams up with Ryan Barry to dive into the future of AI! 🧠 From Zappi’s game-changing innovations to unlocking powerful consumer data, discover how AI Agents are revolutionizing how brands create products that win. Tune into the full episode now! 🎧 👉 https://bit.ly/3Zm7ToU #Zappi #InsideInsights #AI #Insights #Innovation
Zappi
Software Development
Boston, Massachusetts 30,006 followers
Zappi is a leading agile market research platform that makes you smarter the more you use it.
About us
Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. Trusted by over 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and recognized by Business Insider as one of the hottest martech companies, Zappi is setting industry standards. As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and leveraging technology to benefit the communities we serve. With over 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/. **Please note: For your safety, apply only through Zappi’s official careers page. Any job postings outside this portal may not be legitimate. If you come across suspicious activity, please report it to both Zappi and the recruitment site to safeguard your information.
- Website
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https://zappi.io/
External link for Zappi
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Automated Market Research, New Product Development, Quantitative Research, Concept Testing, Consumer Research, Social Listening, Advertising Testing, Creative Testing, Pack Testing, Innovation Testing, Consumer Insights, Insights, and Market Research
Locations
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Primary
Get directions
77 Sleeper St
Boston, Massachusetts 02210, US
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Get directions
125-133 Camden High St
London, NW1 7JR, GB
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Get directions
186 Loop Street
Cape Town, Western Cape 8001, ZA
Employees at Zappi
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George Kadifa
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Steve Phillips
Founder, Chair and Chief Innovation Officer at Zappi, a B-Corp | Author of the Consumer Insights Revolution
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Aaron Kechley
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Nataly Kelly
💙 Chief Marketing Officer at Zappi | 🏅Top 50 CMO on LinkedIn | 🌏 Harvard Business Review Contributor | 📘 Latest Book: Take Your Company Global |…
Updates
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CMOs, it's time to level up your strategy! 📊 The future of marketing is in connected insights—and if you're not prioritizing it yet, you're missing out. ⚡ To stay ahead, it’s crucial to treat insights as your strategic partner 🧠, break down data silos 🔓, and handle consumer insights in a systematic way 🛠️. Plus, with AI on the horizon, being ready now will set your team up for success in the future! 🤖 Make sure you're not just collecting data, but making it work for you in a big way. Ready to lead? 💥 https://bit.ly/3Ms80HC #Zappi #AMA #ConnectedInsights #CMO #MarketingStrategy
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And the winners are… 🏆🎉 Our latest internal social media contest just wrapped up, and we're excited to share all of the entries with you! This contest focused on our AI Concept Creation Agent product with a Halloween 👻 🎃 twist. We had so much fun and saw tons of creativity! 😍 🥇 1st Place: Ryan Zemel - Eerie Angler 🥈 2nd Place: Pooja Bailey - Fusion Flames 🥉 3rd Place: Alexandra Doyle - Cosmic Conjure Jewelry Collection We love celebrating our team’s creativity and passion. Huge thanks to everyone who participated and helped make this contest a blast! 🙌 Stay tuned for more fun moments like this. 🎉 Babita Earle (FMRS) Julio Franco Nataly Kelly Ryan Barry Alejandra Magdaleno Alyssa R. Elana Heffley Harvest Perez Katie Sweet Kelsey Sullivan Mary Crocker Megan Scott Pablo Romero Yusta Rodrigo Souto Diego Calvo Rodríguez Ellen Johnson Janine Klimko Jody Goodall Kathryn Romano Laura Griffiths Lauren Azulay Mark Resnick Meghan Reinhardt Tennyson M #Zappi #ZappiToBeHere #CompanyCulture
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We’re into these unique fall flavors from Jeni’s Ice Creams. Sweet Potato Marshmallow Praline? Sign us up. Find out what consumers think about these interesting flavors in our Thanksgiving edition of Innovation Spotlight 👇
Jeni’s Fall Ice Cream Collection
Zappi on LinkedIn
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This week's ad from Currys reminds us what shopping in a physical retail store is like — with a humorous take on switching from online to IRL shopping. See how it landed in today's newsletter 👇
Currys’ “IRL”
Zappi on LinkedIn
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The Consumer Insights Revolution takes you on an in-depth journey through insights and innovation, transforming the way we connect with consumers. Packed with powerful stories, actionable strategies, and essential insights to keep you ahead, this book is your guide to the future of consumer connection. Dive deeper with insights from our authors on the impact and key takeaways inside! #Zappi #ConsumerInsightsRevolution #ConsumerInsights
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In a world where consumer trust can shift in an instant, Zappi's Nataly Kelly shares how CMOs can lead the charge with connected insights. By turning data into powerful narratives, brands can anticipate change, drive growth, and stay competitive. Find out why connected insights are key to consumer-centric success in this article on Forbes: https://bit.ly/3UAiKIu #Zappi #ConsumerInsights
Council Post: From Data Chaos To Clarity: How The Connected Insights Revolution Will Help CMOs
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💡 DYK, insights teams are leading the charge in using AI to make smarter, faster decisions? Over 35% of insights pros agree it’s a must-have for understanding consumers—and with AI handling the repetitive stuff, they’re free to focus on what really matters: creativity and strategy. 🧠 🔋 See how AI can transform your work here: https://bit.ly/3Ms80HC #Zappi #AMA #ConnectedInsights
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Allow us to re-introduce ourselves: Zappi’s New Product Innovation System ⚡ We’re unveiling a game-changer for insights teams everywhere. A streamlined system ⚙️ that connects the dots faster than ever! With real-time optimization and AI-powered 🔋 insights in hours, brands can now get to market quicker and stay a step ahead. Ready to unlock smarter innovation and meet real consumer needs? 👉 https://bit.ly/3UxY1oF #Zappi #ProductInnovation #ConsumerInsights