SchoolCEO

Elections are a stressful—while sometimes invigorating—time for everyone. But the hard work you put into your bond or millage campaign can live on long after the polls are closed. Your entire community is thinking about your schools—how can you stay top of mind year-round?

Have a bond election this week? Tuesday's webinar is for you! Pass or fail, we'll talk about next steps for school leaders.

School leaders understand that a family's experience with their school shapes their opinion about the district. But for many, the majority of their experiences start and remain online. In this episode of SchoolCEO Podcast, we dig into how to optimize your online communities to make sure that they’re just as incredible as your schools are in real life.

In your classrooms, you need your youngest students to feel valued and heard— but you also need retirees in your community to feel connected to your school system. Our fall issue is all about generations and how to connect people of all ages with your school system and with each other. Check out our highlights from the latest issue!

How can you connect with stakeholders of all ages? As the leaves have begun changing here in Little Rock, we’ve been thinking about trees—or, more specifically, about forests. According to the research of Canadian scientist Dr. Suzanne Simard, “forests are deeply connected and collaborative places.” You need trees of all ages, both young and old, to create a healthy environment. The same principle is true in your school community. In your classrooms, you need experienced teachers and leaders with institutional knowledge they can share with everyone—but you also need the energy and new ideas of those in their first few years of teaching. You need your students to feel valued and heard, but you also need retirees in your community to feel connected to your school system. Our fall issue is all about generations and how to connect people of all ages with your school system and with each other. You’ll learn how Superintendent Rebecca J. established an intergenerational school leadership model at Libertyville District 70 and how PR pro Jessica H. built parent buy-in for phone free schools at Roseville City School District. In this special issue, we also feature in-depth profiles of each of our SchoolCEO Excellence in School Marketing finalists: Kristi McNerlin, Dr. Lauren Nolasco, APR, Dr. Erica S. Taylor, and our winner—Katherine Crnkovich, APR, CPRC! Read the digital magazine here and keep an eye out for the print edition hitting your mailbox soon! https://lnkd.in/gwJutvSb

🪑 How does having a seat at the leadership table impact the work of #schoolPR pros? Tune in to today’s webinar to learn more about the latest research findings from NSPRA and SchoolCEO on superintendent-communicator partnerships. 🎥 Can't make it today? Register to recieve the recording! https://nspra.co/4hpSPgi

Proud to do our civic duty today! 🇺🇸 🥳

Principals are the backbones of any district's reputation. However, they oftentimes aren't the ones leading the charge around school communications and branding. Register for Friday's Layers of Leadership webinar taking place at 11am CST/12pm EST: https://lnkd.in/g43-pKm3 In this week's webinar, we'll explore insights gained from our original research and offer advice for both superintendents and principals looking to strengthen the role campus leadership plays in school marketing.

Your principals have a powerful position as trusted leaders in your school community—but are they acting as brand ambassadors? Register for our Layers of Leadership webinar taking place this Friday, October 25: https://lnkd.in/g43-pKm3 We'll explore the important (but underutilized) role principals play in school marketing and branding—guided by insights from SchoolCEO's original research.

When guest writer Greg Turchetta served as a K-12 Chief Communications Officer, one of his favorite exercises to do was a SWOT analysis of his district and school marketing plans. If you were to do this exercise for school communications as a whole, what would you find? 🤔