Signalytics

Imagine optimizing your ads with direct insights from your audience.   With Amazon's new 'Studies' option, now you can!   Amazon is shaking things up! 🚀    They've added a new 'Studies' option to the Amazon Ads Console, previously exclusive to DSP under the name 'Brand Lift.' It looks like Amazon wants us to dig deeper into understanding the true impact of our PPC campaigns. 💡   𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻'𝘁 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿 𝘄𝗶𝘁𝗵 𝗕𝗿𝗮𝗻𝗱 𝗟𝗶𝗳𝘁/𝗦𝘁𝘂𝗱𝗶𝗲𝘀:   Amazon Brand Lift/Studies are surveys designed to help advertisers quantify the impact of their ads. By comparing brand awareness between users who viewed your ads and those who haven’t, you can gain a clearer picture of how effective your campaign truly is.   𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗚𝗿𝗼𝘂𝗽: A portion of your target audience that is deliberately not shown your advertisement. This group acts as a baseline, helping you measure the natural behavior of your audience without ad influence. 𝗔𝗱-𝗘𝘅𝗽𝗼𝘀𝗲𝗱 𝗚𝗿𝗼𝘂𝗽: This segment includes those who are exposed to your advertising campaign. By closely monitoring their behavior post-exposure, you can analyze the direct impact of your ads. 𝗘𝗹𝗶𝗴𝗶𝗯𝗶𝗹𝗶𝘁𝘆: 𝗣𝗣𝗖: This feature is now available for all PPC campaigns with a budget over $100. 𝗗𝗦𝗣: Minimum budget of $25K a month with over 1M impressions required. Give this feature a try to see how your ads perform beyond just clicks and impressions. Let me know your thoughts on its potential.   #AmazonAds #AmazonPPC #Amazon #Advertising #New #Feature

If your Amazon PPC campaigns aren’t getting the results you want, we can help. At Signalytics we’re so sure we can fix your PPC campaigns that we’re willing to take a big risk. Here’s the offer: Let us handle your PPC campaigns for 30 days. If we don’t meet your goals, you don’t pay us anything. No results, no cost—simple as that. What’s in it for you? ✅ More sales and better return on your ad spend ✅ Lower costs, higher profits ✅ Smart strategies using advanced AI technology 👉 Interested to give it a try? Submit the form from the link below to see how we can help your brand succeed. Learn more: https://hubs.ly/Q02JJrXS0 Let’s make your PPC campaigns work better for you!

Who wants an Amazon Badge Guide? 💥 Here’s to My Endless Contribution to the Amazon Community! 💥 I’ve put together an easy, step-by-step guide on how to get Amazon badges for your listings (𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸). Imagine the impact of having those shiny badges in your listings—effortlessly! Now, you can implement all the new badges Amazon is rolling out by following this simple guide. Ready to add badges to your listings? Comment "Badge" below, and make sure we’re connected and following each other. I’ll send you the link to download the PDF (first come, first serve)!

The most difficult thing is to convince someone that they have been scammed Because they don't want to believe it. Well, it's not about the scam, but I've been asked twice by my clients, 'Why are our stats different than those of your previous agency?' I can't stress enough how hard it has become to convince our clients That the expectations and stats they were shown were all inflated Padded stats due to the VCPM campaigns their former agency was running. Making the ACoS look fancy, generating ad sales These things have created false expectations for the clients! And because of this, it has become difficult for agencies like ours, Who build trust and transparency with their clients. We don't run ASIN Defense Sponsored Display VCPM campaigns Because they do nothing but cannibalize organic share, And clients don't understand this! We continue to work hard to educate and align with our clients To overcome these challenges. Comment below if you guys have been in my shoes. It has happened twice now in this 15-day period.👇

Did you know there is a marketing principle called the 'Rule of Seven,' suggesting that a potential customer needs to see an ad at least seven times before making a purchase decision? 🎯 Here’s how it breaks down by product pricing: Under $50: Products with lower prices often require fewer exposures, as the risk and investment are minimal, making impulse buys more likely. 💸 Under $200: These products may require more ad exposures, as the decision to buy is more considered than impulsive. 🤔 Under $1000: High-priced items typically need even more exposures, as these purchases involve significant deliberation. 🏷️ Utilizing this pricing data, you can tailor your PPC campaigns to adjust ad frequency and messaging. While Amazon PPC is powerful, it confines your visibility to just Amazon-owned platforms. This can limit the overall exposure needed to hit that magic number of seven. That's where Amazon DSP advertising comes into play! 🚀 🌟 Our strategy integrates both PPC and DSP. Using Amazon DSP to target potential buyers both on and off Amazon Showing them the Prime Day deals until they make a purchase, or at least seven times This dual approach not only ensures that we meet the required exposure but also amplifies the impact of our campaigns. If you haven't tested DSP campaigns yet, now is the perfect time to explore the potential! Comment below if you need any help getting started with Amazon DSP. 👇

Did you know that shoppers on Amazon don't always look for specific things to buy? Sometimes, they just check out brands They like or have previously shopped from to see If there are any Prime Day deals. 🛍️ 👀 If your brand isn't maximizing the use of Amazon's posting space, You're letting FREE IMPRESSIONS slip right through your fingers! Here's our strategy: Every day leading up to Prime Day, we'll share a new deal amazon post created with mobile-friendly dimensions 📱, aimed at raising awareness about the Prime Day deals. If you want a head start over your competitors, start posting about Prime Day deals now, As the majority of brands don't utilize the amazon posting space effectively.

Winning on Prime Day sales is not a big deal Only if you understand your consumer psyche! 🧠 Consumer psyche = Consumers don’t buy anything a few weeks prior to the sales week! We all know that, right? But that doesn’t mean they have stopped using the app and are just waiting for Prime Day Sales to open! This is the time when you should be showing them your deal ads even more! Max out for impressions! Because what your potential consumers are doing right now is hunting the products! 🔍 They are in the market and looking up products to save in their WISH LIST or ATC LIST. Your GOAL should only be focusing on: Getting the attention of your potential customers (Maximum Impressions, Maximum Awareness) 👀 Answering all the WHYS in your ad for the product! Making it certain for the consumer to buy your product when the sales day comes! That’s our winning strategy!🏆 You can even see the testament of this strategy from the image below from our industry expert Adam Mellott , where he happens to be the potential buyer of a product from a brand we manage in-house! What you can expect during these weeks: High ACOS, Low Conversion If you get lucky with your product, you might experience low CPC as well, since many advertisers save their budgets for Prime Day Sales. Running ads the week prior can actually be beneficial holistically.

Why pay more for 3PL services when you can ship directly from our China warehouse at half the cost? Introducing the Fulfilled by China (FBC) 🌍 Shipping times: USA: Within 7 days UK: Within 3 days Additional countries available Key benefits: - Enhanced Cash Flow - No Import Taxes - Faster Product Selection This model is an ideal fit if you're selling on these platforms: - Amazon 1P Sellers, Amazon FBM - Shopify, Walmart, eBay - TikTok Shop, and more! 🔗 If you’re interested in exploring this opportunity or have any questions, feel free to contact me directly here: https://hubs.ly/Q02Fr2-v0

🔍 Here's how you can set up modifiers to ensure your ads hit the mark every time: 𝗙𝗼𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: 200% Placement Modifier for 'top of search' and 'rest of search' enhances visibility in competitive areas. Set 0% for Product Pages to focus your budget on more strategic placements. 𝗙𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Apply a 200% Modifier for Product Pages to maximize visibility where it counts the most—on your competitor's PDPs. Set 0% for Other Placements to avoid wasting resources. 𝗕𝗶𝗱 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁: Divide your initial bid by three when applying these modifiers, ensuring your ad spend is balanced efficiently. 🔄 Why am I talking about the modifiers? Check my last post to grasp the full strategy! 🔗 Questions or need hands-on help? Visit https://hubs.ly/Q02FlV630 for personalized guidance. #Signalytics #AmazonAdvertising #SponsoredAds #AmazonSellers #AmazonPPC

I never saw targeting the PDP with Sponsored Ads as a problem until I heard people complaining about it! Here's the winning strategy we use for our clients: The primary goal of your sponsored product campaign is to showcase your product right on the Product Detail Page (PDP) of your competitor's ASIN—the one you’ve targeted. While Amazon aims to display your ad on the PDP of that targeted ASIN, it doesn’t stop there. Amazon also tracks the organic keywords of the targeted ASIN to ensure your ad appears in searches where that ASIN is ranked. This means your ad will appear both on the PDP and at the top of search and rest of search result areas. But that’s not what you want, right? If your campaign goal is to focus solely on the sponsored product's visibility on PDPs, not anywhere else, Here's what 60% of you would do to solve this problem (𝙗𝙖𝙨𝙚𝙙 𝙤𝙣 𝙢𝙮 𝙥𝙤𝙡𝙡 𝙨𝙩𝙖𝙩𝙨) Manually negating top of search and rest of search placement keywords, which is a tedious task. What if there's a smarter way to achieve precision without the hassle? Here comes our winning strategy: 🌟 Use Modifiers! Our system leverages modifiers to automatically refine targeting, ensuring that your campaigns achieve 100% visibility on the PDP with minimal distractions from other placements. (𝘼𝙨 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙖𝙩𝙩𝙖𝙘𝙝𝙚𝙙 𝙜𝙧𝙖𝙥𝙝) This smart automation alleviates the need for manual negations and saves time! Want to learn how to set the modifiers correctly? Keep following, as I will discuss this in my next post. 🔗 Have questions or need a hand getting started? Visit us at https://hubs.ly/Q02FcRnH0 for personalized guidance. #Signalytics #AmazonAdvertising #SponsoredAds #AmazonSellers #AmazonPPC