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So great to kick off #SuperBowlLX weekend at the first-ever Super Bowl Innovation Summit, where hundreds of people came together for a day of discussions focused on the future of sports, media, and technology. I got to sit down with Ben Gilbert and David Rosenthal from the Acquired podcast to dive deep into the future of video, creators, and global culture. Here are some insights from our conversation: 🌟 Creators are redefining TV for the next generation. They’re opening studios right next to traditional Hollywood lots, and producing incredibly high-quality content that rivals traditional production. For Gen Z, there’s no distinction between a live National Football League (NFL) game and their favorite creator breaking down the highlights. They want it all in one place, and they want it on the biggest screen in the house. 🤝 We’re bringing the best of YouTube to live sports. Last year we streamed our first-ever exclusive, global broadcast of a NFL game, and made it completely free and accessible to fans all over the world. We reimagined the viewing experience by integrating the creators fans love (like Deestroying, Kay Adams and Jimmy Donaldson) directly into the broadcast. Underpinning it all was a massive technical feat: we shipped 100,000 pounds of equipment to Brazil and managed a complex fiber network to ensure latency was only seconds from the field to your screen. 🚀 We're excited about the potential for AI to empower human creativity and enhance the viewer experience on YouTube. For creators, we're building tools and capabilities to make their jobs easier. And for viewers, features like Ask enable them to dive deeper into the content they love. Thank you to Zaileen Janmohamed, Bay Area Host Committee, and Roger Goodell and the San Francisco 49ers for bringing us all together, and Tanner Colson for the coffee! ☕ Excited for the YouTube x NFL flag football showdown tomorrow, of course the Super Bowl at Levi's® Stadium on Sunday, and so many events in between.
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