this is a special story and connection, highlighting the long arc of relationships from NYC to Newport Beach and shared passions for “empowering the small business”.
a little over a year ago, Wiley Cerilli pinged me and mentioned Hagan Kappler was looking for advice on her pitch deck. Hagan was HouseAccount’s first customer. she was leaving her role and had a startup idea. it had some elements of PE, consumer and franchising. I was intrigued and took the meeting.
it was a zoom and Hagan walked me through what probably was 50 slides (!) w. detailed market sizing, consumer trends and financials. I remember joking in that first meeting, “if you’re going out to raise money from venture capitalists, this deck has to get down to 10 slides - VCs have limited attention spans!” she took the advice and the next time we met, the deck shrunk down by 75% and her story was much crisper.
Matthew B. Ziskie and I happened to be in Newport Beach for an offsite where Hagan lives. she suggested we all get together, grab coffee and go deeper on revisiting this now “infamous” deck.
she took us through what happened btw. that morning’s coffee meeting and the last time we sat to review the deck:
- sent 40 direct mailers to potential customers to gauge demand of her product
- built out initial revenue lines and pricing
- started the franchising platform that would later power customers’ businesses
I looked at Matt and just said, “Woah. Hagan is just wow!” in fact, she was just coming back from Kinko’s sending these mailers before our coffee.
over the next few quarters, we spent more time together and talked through the idea she was bringing to life. I remember our next meeting, where we went deep on the ins/outs of successful franchising models. above all, Hagan was obsessed about making the small business owner empowered through dramatically improving their business operations, building a national brand in local neighborhoods and building the best experience for a homeowner.
we knew we wanted Bungalow Capital to help lead their first round, whatever this idea could become, but we also knew that there’s another partner who could help supercharge growth with advice, guidance, capital and connections. our friends at Goldcrest Capital got involved and we were off to the races towards the end of 2023.
Hagan and her wonderful team introduced Daisy, solving a massive pain point for homeowners across the U.S.: finding, installing, managing and servicing smart devices is a headache - whether you’re buying new home, remodeling or even renting. Daisy makes it easy for homeowners to work w. a trusted Daisy technician to facilitate the entire smart home procurement process. and independent technicians can opt to become Daisy-powered franchise - many have already!
we’ve grown 20x in the last six months, operate in four states coast to coast and just getting started!
Grateful to our investors, our partners, and our team as we announce the close of our $11M Series A.
At Daisy we are building resources and support to help our branch owners and operators grow their businesses and improve the quality of their lives.
we're hiring! we're franchising! we're partnering! we're investing! hey Daisy!
Mai P. Shiv Krishnan Richard Glikes Steve Stary Michael Duda David Ambrose Adam Ross Matthew B. Ziskie Daniel Friedland Rebecca Hochreiter Matthew Walin Gordon Van Zuiden Brian Wiersma, DBA, PMP Emily Small John Thompson Yuvaraj Arumugam Jessica Thumati, CPA Matthew Homerin Kirk Allen
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Daisy Closes $11 Million Series A Funding Round
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