Your client's brand direction suddenly shifts during a project. How will you navigate this unexpected change?
When you're deep into a design project and your client announces a shift in their brand direction, it can feel like a curveball. This change might be daunting, but with the right approach, you can navigate through it effectively. As a designer, flexibility and adaptability are your allies. Understanding your client's new vision and aligning it with the project's goals is crucial. Communication is key; ensure you're on the same page with the client to avoid future discrepancies. This article will guide you through managing such unexpected changes while maintaining the integrity of your design work.