Nick packs for Web 'Camp'
Nickelodeon is testing the waters of original online content with the July 22 launch of its first broadband series.
Dubbed Nick Cannon's Star Camp, the online series on TurboNick will follow eight hand-picked youngsters as they acquire and then apply the tools necessary to obtain success and stardom in the high stakes world of music. Music industry veteran Quincy Jones and his son, Quincy Jones III (QD3), founder of multiplatform media company QD3 Prods. with Cannon, will serve as executive producers.
Marjorie Cohn, executive vp original programming and development at Nickelodeon Networks, said Nick properties such as Mr. Meaty and Avatar have developed a huge following online, so introducing an original series to air exclusively on TurboNick was the next natural step.
"Just in June alone we had the highest month ever for streams, up by 535% from last year," Cohn said. "This is a good choice for our first online experience because of the format -- reality lends itself to content that's a little shorter."
The 15-minute, five-episode series will feature Cannon, who first appeared on Nickelodeon's sketch comedy series All That in 1998, as the show's guide and leader, overseeing the personal development process of the kids, while Jones will assume a mentoring role throughout the series as well as during its finale.
Dubbed Nick Cannon's Star Camp, the online series on TurboNick will follow eight hand-picked youngsters as they acquire and then apply the tools necessary to obtain success and stardom in the high stakes world of music. Music industry veteran Quincy Jones and his son, Quincy Jones III (QD3), founder of multiplatform media company QD3 Prods. with Cannon, will serve as executive producers.
Marjorie Cohn, executive vp original programming and development at Nickelodeon Networks, said Nick properties such as Mr. Meaty and Avatar have developed a huge following online, so introducing an original series to air exclusively on TurboNick was the next natural step.
"Just in June alone we had the highest month ever for streams, up by 535% from last year," Cohn said. "This is a good choice for our first online experience because of the format -- reality lends itself to content that's a little shorter."
The 15-minute, five-episode series will feature Cannon, who first appeared on Nickelodeon's sketch comedy series All That in 1998, as the show's guide and leader, overseeing the personal development process of the kids, while Jones will assume a mentoring role throughout the series as well as during its finale.
- 7/13/2007
- The Hollywood Reporter - Movie News
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