STAR RATING:*****Unmissable****Very Good***Okay**You Could Go Out For A Meal Instead*Avoid At All Costs
Charting roughly 40 years of inter-programme endorsement,this is an immensely worthwhile television experience.Consider how much TV the average modern-day person has watched in their lifetime by the age of 35.Well,it's one of many fascinating revelations this show makes that by this time they've observed 150,000 TV commercials,which is the equivalent of 75,000.This alone should show just how prominent they have become in the eyes of the majority.The list itself is satisfying enough,with the bottom ten including the illuminating Mecanno ad,Parker Pens being endorsed by Penelope Keith,not to mention the first ever TV ad,for Gibbs SR,which was of particular relevence.The next twenty or so are kind of unremarkable,but from 70-40 are memorable ones,such as the British Gas If You See Sid campaign from 1986,the cleverly constructed Hello Tosh Toshiba one from 1984,and the one that reigns supreme above them all is the dark,diverse 1999 Guiness ad with the horses dancing in the water.It's all to lengthy to mention,it probably would have made more sense to have split it into two parts ,rather than showing it all in one go,making it run out near the three hour mark,and Graham Norton doing the presenting honours doesn't do it any favours,but nonetheless this is a fantastic display that deserves praise and recognition.****
