Miuccia Prada
- Costume Designer
- Costume and Wardrobe Department
After her school education, Miuccia Prada studied political science in Milan; She completed her studies with a doctorate. She then enjoyed five years of acting and pantomime training with Giorgio Strehler at the Piccolo Teatro in Milan. In 1977, at the age of 28, Prada took over the family business producing traditional leather goods in Milan. The PRADA company was founded in 1913 by her grandfather and then continued by her mother. In 1980, Prada went public with a new collection of handbags. The unlabeled, artfully crafted handbags in black nylon material became a fashion hit. Prada handbags were not only worn by catwalk models, but also by fashion editors. In 1989, Prada presented its fall/winter ready-to-wear collection to critical acclaim. It was characterized by a simple style in a minimalist design and was in complete contrast to the lavish features of other brands.
Their stylistic character showed the "bad taste", which was particularly reflected in the fabric patterns. Prada tested a mixture of translucent latex, plastic and satin, mixed with fragments of mirrors and film strips. The designs, which took some getting used to, were associated with plastic tablecloths from the 1950s. The numerous imitations confirmed the success of this idiosyncratic style. In 1980, Prada married the belt manufacturer Patrizio Bertelli; This developed into a very successful business relationship. The marriage resulted in two children. In 1992, Prada expanded her fashion offerings and founded the label Miu Miu, which bears her nickname. It is an entry-level label in the cheaper category and is based on the early clothing style of the hippies with natural materials and colors. The following year, 1993, Prada was honored with the international award "Council of Fashion Designers of America". She received the prize for her clear design lines, excellent material quality and excellent handcrafted workmanship. In 1994, Prada showed her fashion creations for the first time in a show in New York.
During this time she also opened a boutique in London. Effective business management, designs of sophistication and elegance made Prada the Italian fashion tsarina. From her grandfather's production company for traditional leather goods, she created an international luxury brand that achieved cult status. In the 1990s, Prada took on large debts to take over the financially troubled Fendi. The shares in Fendi were shared with Louis Vuitton Moët Hennesy (LVMH). Prada was unable to steer the loss-making Fendi company into profitability and sold its shareholding to LVMH. Prada was unable to recover financially from this adventure and was absorbed into the French luxury goods group LVMH. The "Fondazione Prada", a project by Miuccia Prada and Patrizio Bertelli, has been presenting two contemporary artists with exhibitions in Milan every year since 1995.
The novel "The Devil Wears Prada" was published in 2003 and the film based on it "The Devil Wears Prada" was published in 2006. In 2016, she was awarded the Woman of the Year Award by the US magazine "Glamur" for her artistic work. In 2018 she received the British Fashion Council's Outstanding Achievement Award.
Their stylistic character showed the "bad taste", which was particularly reflected in the fabric patterns. Prada tested a mixture of translucent latex, plastic and satin, mixed with fragments of mirrors and film strips. The designs, which took some getting used to, were associated with plastic tablecloths from the 1950s. The numerous imitations confirmed the success of this idiosyncratic style. In 1980, Prada married the belt manufacturer Patrizio Bertelli; This developed into a very successful business relationship. The marriage resulted in two children. In 1992, Prada expanded her fashion offerings and founded the label Miu Miu, which bears her nickname. It is an entry-level label in the cheaper category and is based on the early clothing style of the hippies with natural materials and colors. The following year, 1993, Prada was honored with the international award "Council of Fashion Designers of America". She received the prize for her clear design lines, excellent material quality and excellent handcrafted workmanship. In 1994, Prada showed her fashion creations for the first time in a show in New York.
During this time she also opened a boutique in London. Effective business management, designs of sophistication and elegance made Prada the Italian fashion tsarina. From her grandfather's production company for traditional leather goods, she created an international luxury brand that achieved cult status. In the 1990s, Prada took on large debts to take over the financially troubled Fendi. The shares in Fendi were shared with Louis Vuitton Moët Hennesy (LVMH). Prada was unable to steer the loss-making Fendi company into profitability and sold its shareholding to LVMH. Prada was unable to recover financially from this adventure and was absorbed into the French luxury goods group LVMH. The "Fondazione Prada", a project by Miuccia Prada and Patrizio Bertelli, has been presenting two contemporary artists with exhibitions in Milan every year since 1995.
The novel "The Devil Wears Prada" was published in 2003 and the film based on it "The Devil Wears Prada" was published in 2006. In 2016, she was awarded the Woman of the Year Award by the US magazine "Glamur" for her artistic work. In 2018 she received the British Fashion Council's Outstanding Achievement Award.
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