In an exclusive interview with Variety, Ronald Day, Telemundo’s president of entertainment & content strategy, drilled down on what has made action-packed series “Lord of the Skies” (“El Señor de los cielos”), the company’s longest-running Super Series franchise and a bonafide hit.
With Season 9 set to premiere Feb. 13, “Lord of the Skies” has earned its street cred across a spectrum of young adults, split evenly among males and females. Per Nielsen, its eighth season “ranked as the #1 drama series in primetime, regardless of language, 6 out of 9 nights since its premiere, among adults 18-49, and on 8 out of 9 nights among adults 18-34.”
Season 9’s trailer, loaded with explosive scenes and showcasing the first time the series shot in Mexico’s Chinatown, clocked more than a million hits in 24 hours, he noted.
Drug lord Aurelio Casillas, played by Mexico’s Rafael Amaya, is “relatable,” observed Day. Despite his ruthless nature, “he...
With Season 9 set to premiere Feb. 13, “Lord of the Skies” has earned its street cred across a spectrum of young adults, split evenly among males and females. Per Nielsen, its eighth season “ranked as the #1 drama series in primetime, regardless of language, 6 out of 9 nights since its premiere, among adults 18-49, and on 8 out of 9 nights among adults 18-34.”
Season 9’s trailer, loaded with explosive scenes and showcasing the first time the series shot in Mexico’s Chinatown, clocked more than a million hits in 24 hours, he noted.
Drug lord Aurelio Casillas, played by Mexico’s Rafael Amaya, is “relatable,” observed Day. Despite his ruthless nature, “he...
- 1/23/2024
- by Anna Marie de la Fuente
- Variety Film + TV
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