Scott Woodward(II)
- Executive
- Director
- Producer
Scott Woodward is an American marketing and branding executive. Scott is best known for serving in executive positions for Ray-Ban, Calvin Klein, Movado Group, and Arnell Group. He is the founder of SEW BRANDED, a New York-based brand marketing consultancy.
Woodward joined Chevron in 1987 as a marketing assistant and became later the director of global image marketing at Ray-Ban. Woodward launched its first retail flagship store as a part of Ray-Ban's Olympic sponsorship. His marketing and branding work was featured in the 1997 movie, Men in Black, in which Will Smith and Tommy Lee Jones were seen wearing Ray-Ban as part of their uniform. In 1998, Woodward joined Calvin Klein as vice president of global marketing and public relations for a year, and then became a global chief marketing officer at the Movado Group, where he managed a portfolio of luxury watches, including Tommy Hilfiger, Concord, Coach, and Movado.
In July 2002 he launched the Scotte Woodward tee-shirt line sold at Bloomingdales, Saks Fifth Avenue, Fred Segal and Kitson and appeared on Life & Style with Kimora Lee Simmons. Woodward founded SEW Branded in 2006, it was the first to create a Kindness Campaign for Lady Gaga's Born This Way Foundation after its launch at Harvard University with Oprah. He has worked as creative director with Warren-Tricomi. In 2015, One Direction launched its Action 1D campaign, which according to Woodward, was "offensively" identical to the anti-bullying campaign he created for the group that won a Clio Award. In 2021, Woodward joined The New School, Parsons School of Design as Adjunct Professor.
Woodward joined Chevron in 1987 as a marketing assistant and became later the director of global image marketing at Ray-Ban. Woodward launched its first retail flagship store as a part of Ray-Ban's Olympic sponsorship. His marketing and branding work was featured in the 1997 movie, Men in Black, in which Will Smith and Tommy Lee Jones were seen wearing Ray-Ban as part of their uniform. In 1998, Woodward joined Calvin Klein as vice president of global marketing and public relations for a year, and then became a global chief marketing officer at the Movado Group, where he managed a portfolio of luxury watches, including Tommy Hilfiger, Concord, Coach, and Movado.
In July 2002 he launched the Scotte Woodward tee-shirt line sold at Bloomingdales, Saks Fifth Avenue, Fred Segal and Kitson and appeared on Life & Style with Kimora Lee Simmons. Woodward founded SEW Branded in 2006, it was the first to create a Kindness Campaign for Lady Gaga's Born This Way Foundation after its launch at Harvard University with Oprah. He has worked as creative director with Warren-Tricomi. In 2015, One Direction launched its Action 1D campaign, which according to Woodward, was "offensively" identical to the anti-bullying campaign he created for the group that won a Clio Award. In 2021, Woodward joined The New School, Parsons School of Design as Adjunct Professor.
