One of the benefits of dating around? A free subscription to Peacock, thanks to an advertising deal between dating app behemoth Match Group and the NBCUniversal streaming service.
The two companies kicked off an ad campaign on Thursday that will offer a 3-month free Peacock subscription for users of Match Group’s catalog of apps, which include Tinder, Hinge, Match, OkCupid, Blk, Chispa and Plenty of Fish. The campaign is also expected to include editorial content and experiential events timed to tentpole programming on Peacock, such as the upcoming Women’s World Cup and Big Ten football games.
The Match Group partnership is the latest in NBCUniversal’s efforts to give Peacock a more casual brand image in comparison to rivals like Paramount+ or Hulu. Recent partnerships have included the airline JetBlue and the language learning app Duolingo — the latter of which resulted in an April Fools’ Day trailer for...
The two companies kicked off an ad campaign on Thursday that will offer a 3-month free Peacock subscription for users of Match Group’s catalog of apps, which include Tinder, Hinge, Match, OkCupid, Blk, Chispa and Plenty of Fish. The campaign is also expected to include editorial content and experiential events timed to tentpole programming on Peacock, such as the upcoming Women’s World Cup and Big Ten football games.
The Match Group partnership is the latest in NBCUniversal’s efforts to give Peacock a more casual brand image in comparison to rivals like Paramount+ or Hulu. Recent partnerships have included the airline JetBlue and the language learning app Duolingo — the latter of which resulted in an April Fools’ Day trailer for...
- 6/22/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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