Before construction began on DreamWorks Land, the newest addition to Universal Studios Florida, Dean Orion found himself on a typical walk around the grounds of the theme park. As he approached what was then known as the KidsZone — the park’s earliest strategy for catering to their youngest guests with classic IP attractions like Fievel’s Playland, Woody Woodpecker’s Nuthouse Coaster and Curious George Goes to Town — the sound of a child shouting caught his attention.
Around a marquee tied to a DreamWorks meet-and-greet, a young girl around 10 years old was begging her mother to get a picture in front of a poster of Shrek. “People grew up with Shrek when they were kids. Now they’re having their own families, and what do they do? They sit down and watch the movie that they loved as a kid with their kid,” the creative director, Universal Creative, Universal Orlando Resort,...
Around a marquee tied to a DreamWorks meet-and-greet, a young girl around 10 years old was begging her mother to get a picture in front of a poster of Shrek. “People grew up with Shrek when they were kids. Now they’re having their own families, and what do they do? They sit down and watch the movie that they loved as a kid with their kid,” the creative director, Universal Creative, Universal Orlando Resort,...
- 5/31/2024
- by Abbey White
- The Hollywood Reporter - Movie News
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