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An unscripted and deeply personal glimpse into the journeys of nine young L.A.-based musicians as they follow their dreams.

Regular people are plucked from obscurity and put to the test in New York's ultra-competitive, high-fashion, professional modeling industry.

Eight models have the chance to compete to be the spokesperson of an iconic American brand. The models need to prove they know the company inside and out. Each week the models will perform entry-level jobs that make the company function.