Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
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About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Of ants, Saul Bass, and lost dreams of a cybernetic ecology
Of ants, Saul Bass, and lost dreams of a cybernetic ecology

When Saul Bass released Phase IV in 1974, audiences expected a standard ecological horror film about mutant ants overrunning humanity. What they got instead was something stranger: a slow, geometric meditation on communication, evolution and intelligence. Yet beneath this peculiar narrative lies a deeper conversation about the power relationships between

Ten Blue Links – "Platforms, promises and bad habits" edition
Ten Blue Links – "Platforms, promises and bad habits" edition

Hello! And welcome back. I have had an extended break over Christmas and the New Year. The one benefit of being useless at taking my holiday allowance is that I usually end up taking December off, and so it proved again this year. This one is a bit of an

Ten Blue Links “Orion rising, EV prices falling and ads arriving” edition
Ten Blue Links “Orion rising, EV prices falling and ads arriving” edition

1. Lawyers, assemble! Authors v OpenAI part 273. A judge has ordered disclosure of internal communications about dataset deletions. This sounds incredibly dull, but it matters fin determining whether there was willfulness in OpenAI’s blatant theft, and that, in turn, determines how much indamages they are potentially on the

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