Our Mission

Mission

The Experience Center exists to help the industry future-proof and play an intentional and active role in shaping the future of advertising. We focus on emerging advertising channels and evolving consumer behaviors to help the industry understand and reach the consumer of today and tomorrow.

Our Work

  • Future-proofing and how to reach the audiences of tomorrow
  • Innovation-focused buy and sell-side conversations
  • Big picture discussions about the implications of technological and consumer shifts for the digital media industry
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers … Continued
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  • Media consumption patterns are in flux. IAB’s goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.
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  • Brand Disruption
    Brand Disruption
    Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers … Continued
    Read More
  • Consumers
    Consumers
    Media consumption patterns are in flux. IAB’s goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.
    Read More

Recent Updates

Updates from the Experience Center

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