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#6 San Francisco 49ers

Team Value

$6.8BCalculated August 2024

Owner(s)

The York Family

Championships

Year Purchased

1977

Price Paid

$13M

Revenue

$680M

Operating Income

$144M

Debt/Value

Player Expenses

$340M

Gate Receipts

$116M

Wins-to-player cost ratio

153

Revenue per Fan

$54

Metro Area Population

4.6M

Media partners

tv: NBC Sports Bay Area, KPIX; radio: KGO 810AM, 107.7FM The Bone, KNBR 680/1050

Revenues and operating income are for the 2023 season and net stadium debt service.

Footnotes

Revenues and operating income are for the 2023 season and net stadium debt service.

1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
4. Includes stadium debt.
5. Includes benefits and bonuses.
6. Includes club seats.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
8. Local revenues divided by metro population, with populations in two-team markets divided in half.

The 49ers and Levi's Stadium are set to host the 2026 Super Bowl and World Cup games, and are already starting preparations. The club has invested a reported $200 million into upgrading premium seating areas, connectivity systems, new videoboards and LED displays, and upgraded concessions areas. Levi's Stadium is just 10 years old, but the club is dedicated to keeping it up to par with other newer stadiums across the league.

Valuation Breakdown

9. Portion of franchise's value attributable to revenue shared among all teams.

10. Portion of franchise's value attributable to its city and market size.

11. Portion of franchise's value attributable to its stadium.

12. Portion of franchise's value attributable to its brand.

Value Change

13%

1-YEAR CHANGE

14%

ANNUALIZED CHANGE

13. Current team value compared with latest transaction price.

Value¹

$6.8B

Revenue²

$680M

Operating Income³

$144M

Player Expenses⁵

$340M

Win-to-Player Cost Ratio⁷

153

1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).

2. Net of stadium revenues used for debt payments.

3. Earnings before interest, taxes, depreciation and amortization.

5. Includes benefits and bonuses.

7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.