Just before the start of the 2024-25 season, the Knicks announced a new jersey patch sponsor: Experience Abu Dhabi. In addition to the patch, Madison Square Garden will feature significant signage for Experience Abu Dhabi during concerts and comedy shows, and the organization will receive features on Knicks pre- and post-game shows as well as custom activations on the outer screens of the Sphere in Las Vegas. Abu Dhabi's Department of Culture and Tourism, the UAE group behind the partnership, will also have the rights to use both Knicks and MSG logos in global marketing.
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