Table of contents
A framework for a hybrid intelligent system in support of marketing strategy development
Shuliang Li, Yanqing Duan, Russell Kinman, John S. EdwardsA framework for a hybrid intelligent support system is proposed, on the basis of a discussion of the main problems of current computer‐based support systems and the roles for…
The theory and practice of marketing planning in the smaller business
Roger BrooksbankAmid an increasingly turbulent and competitive business environment, strategic marketing plann‐ing is typically referred to as the management discipline which enables the firm to…
Relationships in business‐to‐business marketing – how is their value assessed?
Keith J. BloisAn investigation which collected information within four countries sought to understand the views of marketing managers in industrial markets regarding their relationships with…
Visitor and exhibitor expectations and outcomes at trade exhibitions
Jim BlytheExamines the relationship between visitor expectations and exhibitor objectives at trade exhibitions. Drawing on both UK and US research, as well as original research conducted…
Belief formation in ethical consumer groups: an exploratory study
Deirdre Shaw, Ian ClarkeBelief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss