Amazon's Fire series will tick a lot of boxes for a lot of people because they're more affordable than other tablets like Apple iPads or Samsung Galaxy Tabs, and they excel at the basics.
You should buy a Fire tablet if you plan to watch TV shows on popular streaming services, read ebooks, play simple mobile games and browse the web.
The best time to buy a Fire tablet is during sales like Amazon Prime Day and Black Friday but Amazon regularly discounts its slates throughout the year.
Amazon Fire tablet deals
Amazon Fire HD 10 tablets
Most people will get on best with the Amazon Fire HD 10 because the 10.1-inch screen is a great size for streaming video.
This tablet was replaced with an upgraded edition in October 2023, along with the corresponding Kids tablets.
It features in our round-up of the best iPad alternatives on account of its sturdy build quality and battery life. It's even got a 3.5mm headphone jack for those who still use wired headphones.
Amazon Fire HD 8 tablets
On the other hand, the Fire HD 8 is a better value option. While it is a slight downgrade on the Fire HD 10 (especially when considering their respective screen sizes), the price is a lot more appealing. Some people will likely prefer the smaller screen too.
The Fire HD 8 range also has a Plus variant. The Fire HD 8 Plus comes with more RAM (3GB instead of 2GB) and wireless charging – though it's only available in one colourway, grey.
If you're looking for more colour options, then the Fire HD 8 comes in black, denim blue or rose pink.
Amazon Fire 7 tablets
The Fire 7, last updated in 2022, is the most budget option, coming in a range of different colours and usually priced at £64.99 for the smallest storage option.
Of course, you just have to acknowledge that the specs and the screen aren't as good as the Fire HD 10 or 8.
Related: Best Amazon Echo device deals
However, if you're happy to make those compromises in exchange for a low price, then it's one to think about.
Amazon Fire Max 11 tablet
Related: Best Amazon Fire TV and Fire Cube deals
For a premium experience, the Fire Max 11, launched in June 2023, is a Dolby Atmos-ready device with fingerprint recognition tech, up to 14 hours of battery life, and 8MP cameras to the front and rear for video calls.
At the time of its launch, Amazon said it was close to 50% faster than its next fastest tablet. Like the Fire HD 8 Plus, it's only available in grey.
Keep an eye on Fire Max 11 deals because we've seen the price drop to as little as £134.99 in the past.
Amazon Fire tablet vs Amazon Fire Kids and Kids Pro tablets
The Kids range of tablets comes with padding to better protect the tablet. You can get Kids and Kids Pro versions of the Fire HD 10, Fire HD 8, and Fire 7.
The difference between Kids and Kids Pro? Kids Pro tablets are geared towards older children, with a different design and access to request apps from a Kids digital store, which parents can approve.
Get 38% off the Fire HD 10 Kids tablet, now only £124.99. The Fire HD 8 Kids tablet has also had a huge price cut of 57%, from $149.99 to only £64.99. Meanwhile, the Fire 7 is now only £54.99, down from £14.99.
How do I sign up for Amazon Prime?
Signing up for Amazon Prime is the best way to get the most out of Amazon's many shopping events like Prime Day and Black Friday.
The service unlocks exclusive offers and free next-day delivery for anything you buy, so you'll guarantee all the best Prime Day prices plus your purchases being with you at the earliest possible time.
A Prime subscription costs £8.99 a month, or you can pay £95 for the whole year upfront. But there is a 30-day free trial if you're signing up for the first time – you'll need to use a unique email address and credit or debit card to take advantage, and you'll be charged as soon as your month is up unless you, of course, cancel.
With a Prime subscription, you'll also get other perks such as Amazon Music Prime, Prime Video and Prime Gaming, as well as premium delivery options.
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