MARCH 15, 2025
MARCH 15, 2025
WE FUCKING LOVE YOU!
JAKE'S STORY
GET TO
KNOW JAKE
Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.
PARTICIPATING RESORTS
Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.
PARTICIPATING RESORTS
Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.
Jake Burton Carpenter was deeply committed to giving back to the snowboarding community he helped create. In 1995, Jake and Donna Carpenter founded Chill Foundation, a non-profit dedicated to introducing young people to boardsports who wouldn’t have otherwise had the opportunity. Chill has served over 30,000 young people across 22 locations in 9 countries. Now, as Chill celebrates its 30th anniversary, we honor Jake's lasting impact.
To mark this milestone, Chill is launching the 30 for 30 Campaign, aiming to raise $30,000 and unlock a $30,000 match by March 18, 2025. Donations will directly support programs that provide life-changing experiences for the next generation, helping carry forward Jake’s legacy.
A DAY FOR JAKE
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
A DAY FOR JAKE
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
#RIDEONJAKE
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