Why Apple Watch

The ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get meaningful health insights, a fitness partner that measures all the ways you move, a connection to the people you care about most and advanced safety features.

Health

You snooze. You win.

The Sleep app not only tracks your sleep, it helps you create a bed­time routine and schedule. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnoea.1

Learn more about the Sleep app

Better understand your daily health status.

With the Vitals app, you can quickly see your key overnight health metrics directly on your watch — including heart rate, respiratory rate, wrist temperature, blood oxygen and sleep duration.2 For a more holistic understanding of your daily health status.

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.3 But many people don’t recognise the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.4 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn more about the ECG app

Understand your cycle like never before.

Apple Watch has an innova­tive sensor that tracks your temperature while you sleep.5 Cycle Tracking uses this data to provide a retrospective estimate of when you have likely ovulated, which can be helpful for family planning.6 As always, your data is private and secure.

Learn more about the Cycle Tracking app

Fitness and Activity

Move. Exercise. Stand.
Reach your goals, one ring at a time.

The Activity app shows your daily activity, including your active calories, total steps and workouts completed. Customise your goals for each day of the week so you can close your rings every day. If you need to take a break, you can now put your rings on pause — while keeping your award streak going.

Measure all the ways you move.

From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power and Elevation.

Take your workouts to the next level.

Create Custom Workouts with time and distance intervals, as well as periods of warm-up, cooldown and recovery. And see what’s coming with the Up Next workout view.

A new tool to help you achieve your goals.

Training load helps you see how the intensity and duration of your workouts may impact your body over time. So you can make informed decisions about how and when to adjust your workouts — especially when you’re training for a big event.

Built to go the distance. And depth.

Apple Watch is perfect for hiking, biking and running as well as swimming, surfing and other water activities. The new depth gauge, Depth app and water temperature sensor on Series 10 make it great for snorkelling to 6 metres. Or scuba dive to 40 metres with Ultra 2.7

Hit the trail with offline maps.

Now you can see detailed hiking maps for all US national parks with the Maps app. Create your own hiking routes and download them to your iPhone for easy access later. They’ll automatically download to your watch so you can even navigate offline.8

Connectivity

Stay in touch from your wrist.

Text, make calls and listen to music with ease. And with available cellular connectivity, you can do it all without your phone.9 It makes leaving your phone behind something you can do on purpose.

Learn more about cellular

More intelligent than ever.

The Smart Stack automatically suggests widgets to surface the most relevant information throughout the day based on the time, your location and more. So you’ll know if rain is coming, a meeting is about to start or your Uber is pulling up. Travelling in another country? Your watch will intelligently add the Translate widget to your Smart Stack for you.

Family Setup lets everyone in on the fun.

With Family Setup, everyone in the family can have an Apple Watch, even if they don’t have their own iPhone.10 Your kids are able to make calls, text, ask Siri questions, listen to music, use apps and let you know when they arrive at a destination safely.

Bring a translator when you travel.

See a translation simply by dictating a phrase on your watch. Play the translation out loud and slow it down if need be. Use the Translate app on your watch without your iPhone when you have a Wi‑Fi or mobile connection, or by downloading a language.11

Stream. Download. Pay. Play. Everywhere you go.

Stream over 100 million songs with Apple Music.12 Purchase things quickly and securely with Apple Pay. Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.

Safety

Emergency assistance at your fingertips.

When you press and hold the side button, your Apple Watch can connect you with emergency services to get you the help you need.13

Safety features we hope you’ll never need.

Apple Watch can detect if you’ve taken a hard fall or been in a serious car crash and connect you with emergency services, share your location and notify your emergency contacts.13

Peace of mind on your wrist.

Check In lets you automatically notify a friend or loved one when you’ve arrived at a destination.14 You can also start a Check In from the Workout app — like if you’re going for a run after dark.

Customisation

Change your watch strap. Change your face.

With watch straps in a range of styles, materials and colours, and fully customisable watch faces, you can change your watch to fit your mood or the moment.

Apple Fitness Plus

Everything from HIIT to Yoga.
Free for up to 3 months.

Which Apple Watch
is right for you?

 

Apple Watch
 SE

All the
essentials.
Light on price.

44mm or 40mm
aluminium case

Retina display
Up to 1,000 nits

S8 SiP


Siri

Find iPhone



High and low heart
rate notifications

Irregular rhythm
notifications3

Low cardio
fitness notifications

 

Up to 18 hours16

Low Power Mode


New

Apple Watch
Series 10

Thinnest. Biggest display.17
Advanced health features.

46mm or 42mm
aluminium or titanium
case

Always-On Retina display
Up to 2,000 nits

S10 SiP

Double tap gesture

Faster on-device Siri

Precision Finding
for iPhone18

Blood Oxygen app19

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications3

Low cardio
fitness notifications

Sleep apnoea notifications1

Up to 18 hours20

Up to 36 hours in
Low Power Mode20

Fast charging21

New colour

Apple Watch
Ultra 2

The ultimate sports and
adventure watch.

49mm titanium
case

Always-On Retina display
Up to 3,000 nits

S9 SiP

Double tap gesture

Faster on-device Siri

Precision Finding
for iPhone18

Blood Oxygen app19

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications3

Low cardio
fitness notifications

Sleep apnoea notifications1

Up to 36 hours22

Up to 72 hours in
Low Power Mode22

Fast charging23

Compare all models Shop Apple Watch