Search Marketing Knowledge Center

Editor Highlights: Shopper Journeys, In-House Agencies, & ABM

Pulse October 11, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Marketing Technology (MarTech): Trends and Best Practices

ASK Answers October 11, 2024

How are marketers currently approaching marketing technology?

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Harnessing the Power of Metadata for AI-Generated Content

Leading Edge October 10, 2024

In the era of generative AI (gen AI), marketers face an unprecedented challenge: how to harness the power of AI to create compelling and effective content at scale. The exponential growth of gen AI content has created a content supply chain that is vast, complex, and ever evolving. To navigate this new landscape, marketers must develop a deep understanding of the metadata (the data that describes the content) that underpins AI-generated content.

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Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

Leading Edge October 8, 2024

If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things before” won’t be enough.

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U.S. Congressman Discusses How the Government Thinks About AI Regulation

Podcast Clips October 7, 2024

Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, shared how he thinks about AI regulation, particularly in terms of protecting people from harmful uses of the technology while also not stifling its innovative capabilities.

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When It Comes to AI Fears, People Are Scared About the Wrong Things

Podcast Clips October 7, 2024

U.S. House Representative Jay Obernolte, chairman of the House Task Force on Artificial Intelligence, says there are plenty of things to be concerned about when it comes to AI — but most people’s fears are completely misplaced.

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The Future of Digital Advertising: Flourishing with First Party Solutions

Leading Edge October 2, 2024

What’s next when it comes to the use of third-party data? While there is still much uncertainty for the future of third-party cookies, long the backbone of online tracking and targeting, this update is forcing a radical rethinking of data strategies.

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The Future of AI in America, with Congressman Jay Obernolte

Marketing Futures Podcast October 1, 2024

Marketing Futures Podcast host Mike Berberich sat down with Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence, to discuss the technology’s future in America.

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From Click to Brick: Bridging Digital and Physical Shopping Journeys

Leading Edge October 1, 2024

Attribution is at a critical juncture. So, what new innovations and solutions are available to help you keep up and achieve your goals? Consider the power of trusted location intelligence, fueled by AI. New developments in the space are unlocking untapped opportunities for marketers, providing rich insights into the customer journey from exposure to visits to purchase.

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Conquering Hair Care Through Data-Driven Niche Marketing

Smarties Awards September 30, 2024

L'Occitane leveraged RED's new data platform to execute an innovative dual-product strategy, significantly increasing brand penetration and market share in China's competitive hair care category.

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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers

Smarties Awards September 30, 2024

Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.

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This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach

Smarties Awards September 30, 2024

Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.

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How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business

Smarties Awards September 30, 2024

Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.

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The Growing Divide Between Brands and the Internet

Leading Edge September 30, 2024

Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.

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Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers

Smarties Awards September 30, 2024

Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.

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From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success

Smarties Awards September 30, 2024

Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.

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This Bank Created a Chatbot to Drive Business

Smarties Awards September 30, 2024

AkBank’s Proactive Assistant leveraged AI to make tailored recommendations of financial services.

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MediaMarkt Blends Maternal Wisdom with GPT-4 Technology

Smarties Awards September 30, 2024

MediaMarkt Turkey leveraged GPT-4 technology to create "Mother AI," an innovative Mother's Day campaign that personified maternal wisdom, offering users a unique, interactive experience while boosting brand awareness and sales.

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Choctaw Casinos & Resorts Launched a Digital Ad Campaign

Smarties Awards September 30, 2024

Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.

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