Morris Massey

Morris Massey (born 1939) is a marketing professor/sociologist, and producer of training videos.

His undergraduate and M.B.A. degrees are from the University of Texas, Austin, and his Ph.D. in business is from Louisiana State University. During the late 1960s through the 1970s, as an Associate Dean and Professor of Marketing, at the University of Colorado at Boulder, he received four awards for teaching excellence.

Dr Massey was honored with the W.M. McFeely award presented by the International Management Council for "significant contribution to the field of management and human relations." During the 1980s and 90s he was the #1 ranked resource for the Young Presidents Organization International. In What Works At Work (Lakewood Publications, 1988) he was cited as one of the 27 most influential workplace experts of the time. His work is focused on values, generations, and Significant Emotional Events (SEE).

Morris Massey has described three major periods during which values are developed.