Country of origin

Country of origin (COO), is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties.

Effects on consumers

The effects of country of origin labeling on consumer purchasing have been extensively studied The country of origin effect is also known as the "made-in image" and the "nationality bias."

Research shows that consumers' broad general perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. This image has a significant influence on consumer perceptions and behaviours, and in situations in which additional information is unavailable or difficult to get can be the sole determinant of whether or not someone buys a product. Its effect is strongest on consumers who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo and candy. In various studies it has also been proven that the Country-of-Origin Effect also applies to services.

Podcasts:

PLAYLIST TIME:

Just Rock N Roll

by: Midtown

you can never tell me i shouldn't walk away
its foolish to assume that ill be coming back another day
you were never right and i was never wrong
does truth lie in sincerity of another sullen song
cause you were right then i should have been the one to release it
its coming back to tease me
but i was just born and you're pride was too strong
can you change it?
are you willing to face it?
you can tell your story and coat it any way
but you will never change who you trying to play
now your friends are falling out
they know you just don't care
they know you never did
because they say always
the first one is never as good as the next.
hey, it's just rock and roll
even though you might think you lost it all.
cause the times they are a changin
and who can predict what's next
hey, you lost control
even though you might have thought you had it all
and hey, it's just rock and roll
and i'll never change
i love it just the same
i'll never change
because i love it just the same
god i wish i could hate you the rest of my life
god i wish i could hate you for the rest of my
nothing would make me happier




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