JustFab, formerly Justfabulous, is a personalized styling and retail service based in Los Angeles that produces and sells shoes and handbags to its members. Members pay $39.95 for each JustFab item they wish to purchase.[1]
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Membership [link]
Upon initial registration JustFab members are required to choose items they prefer in a quiz format, and at the beginning of each month a celebrity stylist will select items for them based on their personal style preferences. If they do not like the suggestions they can ask the stylist for new options or choose to skip the month (without being charged).[2]
In December 2011, JustFab reached 4 million members.[3]
History [link]
The company was founded by Don Ressler and Adam Goldenberg and launched in March 2010.[4]
Kimora Lee Simmons joins JustFab as President and Creative Director in September, 2011.[5]
JustFab secures Series A Funding of $33million lead by Matrix Partners in September 2011.[4][6]
JustFab partners with Avril Lavigne to launch shoes and handbags from her Abbey Dawn apparel line in February 2012.[7]
JustFab receives $76million in funding from Matrix Partners, Rho Ventures, Technology Crossover Ventures and Intelligent Beauty. [8]
References [link]
- ^ crunchbase. "JustFab." Retrieved Feb 22, 2012.
- ^ Tricia Duryee, AllThingsD. "JustFabulous Secures $33 Million to Make Subscriptions Fashionable Again." Sept 21, 2011. Retrieved Feb 22, 2012.
- ^ Andrea Chang, Los Angeles Times. "Online shoe clubs are in step with fashion-forward women." Dec 29, 2011. Retrieved Feb 22, 2012.
- ^ a b Tomio Geron, Forbes. "Former Intermix COO Raises $33M For Fashion Brand JustFabulous." Sept 21, 2011. Retrieved Feb 22, 2012.
- ^ Melissa Magsaysay, LA Times. "Kimora Lee Simmons steps into her new role at justfab.com." Sept 22, 2011. Retrieved Feb 22, 2012.
- ^ Leena Rao, TechCrunch. "Gilt Groupe Investor Matrix Partners Leads $33M Round In Fashion Retail And Styling Platform JustFabulous." Sept 21, 2011. Retrieved Feb 22, 2012.
- ^ Rachel Brown, Women's Wear Daily. "JustFab Links With Avril Lavigne's Abbey Dawn Line." Feb 7, 2012. Retrieved Feb 22, 2012.
- ^ Ingrid Lunden, TechCrunch. "JustFab Just Nabbed Another $76M To Take Its Fashion Platform International And Beyond Shoes." July 26, 2012. Retrieved Aug 1, 2012.
