GMC Denali

The GMC Denali nameplate is used by GMC on its top-of-the-line trucks. The name applies to the top version of all SUVs as well as pick-up trucks in the GMC line-up. Vehicles with the Denali trim option carry MSRPs (Manufacturer's Suggested Retail Price) up to 43% higher than those of the regular models. Prices range from $37,145 for Envoy Denali to (as of 2014) $70,000 for a top-of-the-line Yukon XL Denali. The Denali nameplate is often used as an insignias or status symbol, and in particular is popular as a less costly alternative to the Cadillac Escalade. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands, all done without any advertising or promotion whatsoever. As of September 2015, GMC began promoting the Denali brand on television and as the sponsor of the ESPN Monday Night Football telecast.