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UPC5013

Creating Credible Content

Build high quality, credible content

Create content that is reliable, valid, and builds trust and credibility

This course will build your awareness of the importance of sourcing high quality, credible content for your role as a communications professional. The coursework aims to engage you in the critical evaluation of a variety of sources to determine their credibility, and the development of skills in sourcing information from key sources, including interviewees, and approaching your role as a communicator ethically.

This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.

About the course
What will you achieve?

By the end of the course, you'll be able to:

  • Apply professional research and communication skills to evaluate the veracity of a range of sources to produce credible content
  • Apply ethical and professional decision making skills to create and manage communication across various contexts
What topics will you cover?
  • Researching credible content
  • Using reliable sources
  • Ethical and professional decision making
  • Interviewing skills
Assessment

To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:

  • preparing a story proposal
  • Interviewing for the story
  • Evaluating your performance in the interview
  • This optional assessment is due at the beginning of week 7
27 Oct 2024
University level expertise
Rebecca Te'o lectures in journalism at the University of Southern Queensland. She has previously worked as a journalist for APN News & Media, then one of Australia‘s largest news publishers. Her research interests are in conflict journalism and trauma, and professional communications.
Course Credit
Unspecified Creditarrow
This Microcredential represents 0.25 units towards 1.0 unit of credit.

Creating Credible Content can be taken as a stand-alone course. Additionally, it can be combined with other Microcredentials offered by UniSQ to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit you must successfully complete a stack of UniSQ Microcredentials that, when combined, equal 1.0 unit of credit.

The other three Microcredentials in this stack are:

  • UPC5011 Connecting with Audience
  • UPC5012 Generating Social Media
  • UPC5014 Crafting Professional Publications


In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ UpSkill courses from the same course stack. The combined stack of Microcredentials can be used to apply for unspecified credit towards a program, provided the program rules allow it. To apply credit, you must first meet all of the program admission requirements and there must be elective space within the program and approval from the Program Director.

ProficientUPC5013
Creating Credible Content

100% online

4 weeks

A $790
icons of digital badges
Digital Badges
When you successfully complete the assessment, earn credible digital badges you can share online via LinkedIn

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The University of Southern Queensland acknowledges the traditional custodians of the lands and waterways where the University is located. Further, we acknowledge the cultural diversity of Aboriginal and Torres Strait Islander peoples and pay respect to Elders past, present and future.
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