Hogarth reposted this
With support from Advertising Week New York, Ad Net Zero US and friends hosted a day of programming on Monday at the #AWNY ScaleUp Lounge, covering the state of sustainability in the ad industry. 🌎 John Osborn spoke to progress we're seeing across the @Ad Net Zero Five Action Plan, particularly the new #GlobalMediaSustainabilityFramework. 🎥 Next up was a panel on #sustainableproduction with industry leaders Kellyanne Perez-Vera, MBA at Mastercard, David Rolfe at WPP/Hogarth, Simon Sikorski, and Emily P. Fleischer with We Are AdGreen. 🤝 Then a panel with a first-of-its-kind collaboration between WildAid, Duration Media LLC., eyeo, SeenThis, and Turbine Advisory. Not only enabling more people to see ads promoting more sustainable behaviors, but gaining new data-driven insights on what was most impactful in reducing emissions from the media delivery and in driving performance. Be sure to read the whitepaper (and check out the key learnings on page 6): https://lnkd.in/enVimvj3 Stephanie Hill, Andy Batkin, Bryan Rowley, Ben Riley, James O'Connor 💡 Finally, two unique opportunities for attendees to dive into valuable research from Revolt, with Freya Williams in conversation with Brian Murphy, and then Revolt North America CEO Kirsten Flanik and Freya continuing to unpack the insights from 'Poking the Bear' and 'Cost of Silence' reports. Check out Revolt's reports and tools here: https://lnkd.in/eVsNSexW Finally, congrats to Ad Net Zero US supporter Bria Bryant as a #FutureIsFemale winner! Nothing like two back-to-back historic hurricanes to up the urgency of these conversations... The work continues, and we'll dive into many critical conversations at Sustainable Brands next week. Catch the workshop on Monday with Rachel Schnorr, Martin Bryan IPG Mediabrands, and Bill Wescott, and then again Rachel Schnorr Thursday morning on the mainstage with a call to action for brands! https://lnkd.in/eQA2iUdN #sustainableadvertising #advertisingweekny #climateaction #sustainablemedia
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