Swiss design photography

Josef Müller-Brockmann. The Family of Man. 1957-58. Photolithograph. 50 1/4 x 35 1/4" (127.6 x 89.5 cm). J. C. Müller A.G., Zürich. Gift of the designer. 1508.2000. Architecture & Design

1953 campaign poster by Joseph Müller-Brockmann for the Swiss Automobile Club. From Joseph Müller-Brockmann Pioneer of Swiss Graphic Design by Lars Müller Publishers One of his first designs to embrace new graphic design principles.

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Walter Ballmer, Olivetti Studio 45, 1968 (photo: Serge Libiszewski)

Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965 : Hollis, Richard: Amazon.co.uk: Books

Have you come across a design that made you go: Oh wow, this feels so clear, balanced, everything seems to fall into its place. That is the magic of Swiss Style, also called the International Typographic Style. It’s more than just a set of rules — it’s a philosophy which transformed the way we perceive and produce design. But where did it all come from, and why still in the digital age? So, come with me and let’s explore its tale and discover how it will influence the web of future.

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Josef Müller-Brockmann, Moins de bruit, Poster, 1960, Museum für Gestaltung Zürich, Poster Collection, © ZHdK See '100 Years of Swiss Graphic Design'. See Eye Events.

Since 2009 Swiss graphic designer Felix Pfäffli has worked slavishly to create an international reputation as one of the world’s most respected poster designers, using a combination of pared-back illustration and experimental typography. Until early 2016 he did all of this alone, but last year Pfäff