Brand
Assets and guidelines for using Tangled's logo and brand elements.
Tangled's logo and mascot is Dolly, the first ever cloned mammal. Please follow the below guidelines when using Dolly and the logotype.
All assets are served as SVGs, and can be downloaded by right-clicking and clicking "Save image as".
Black logotype
For use on light-colored backgrounds.
This is the preferred version of the logotype, featuring dark text and elements, ideal for light backgrounds and designs.
White logotype
For use on dark-colored backgrounds.
This version features white text and elements, ideal for dark backgrounds and inverted designs.
Mark only
When a smaller 1:1 logo or icon is needed, Dolly's face may be used on its own.
Note: for situations where the background is unknown, use the black version for ideal contrast in most environments.
Colored backgrounds
White logo mark on colored backgrounds.
The white logo mark provides contrast on colored backgrounds. Perfect for more fun design contexts.
Lighter backgrounds
Dark logo mark on lighter, pastel backgrounds.
The dark logo mark works beautifully on pastel backgrounds, providing crisp contrast.
Recoloring
Custom coloring of the logotype is permitted.
Recoloring the logotype is allowed as long as readability is maintained.
Example: Gray/sand colored logotype on a light yellow/tan background.
Dolly silhouette
A minimalist version of Dolly.
The silhouette can be used where a subtle brand presence is needed, or as a background element. Works on any background color with proper contrast. For example, we use this as the site's favicon.