The total number of times users click or tap on ads shown on your app.
Why it matters: Clicks can help you understand how well an ad appeals to people who see it. If you know how many people are clicking or tapping an ad relative to how many impressions were served, you can gauge the success of the ad.
Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!