Best Mobile App Optimization Tools in Japan

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs.

SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play. The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys. 1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR). 2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation. 3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept. 4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations. 5. Feedback test with focus group and multiple concepts.

Kumulos is an easy-to-use customer engagement platform that offers a 360-degree view of user experience to create long-term customers. Features include mobile push notifications, web push notifications, and in-app messaging. Create omnichannel campaigns and operate all from one place - the Kumulos Mobile Marketing Hub. Personalize campaigns with features such as rich interactive messaging, geo-targeting, and audience segmentation & channeling. Kumulos can be fully automated and offers delivery receipts and intelligent delivery to take the guesswork out of campaign timing. Use features such as deferred deep linking and ASO to acquire new customers. Analytics and reporting allow you to evaluate all aspects of performance and campaigns to constantly improve. Crash reporting and diagnostics ensure your app is fully functional at all times and prioritizes fixes so you can always offer a flawless user experience. Kumulos offers a 30 day free trial or sign-up for a free demo.

Improve app performance and deliver flawless user experiences with unmatched insight and intelligence. With the increased complexity of today’s modern applications and the growing need to deliver a near-flawless customer experience - traditional Application Performance Management (APM) solutions often fall short in delivering the visibility needed to fix problems before they impact the end user. Instead, APM solutions must evolve to include AIOps capabilities to spot anomalies earlier, predict behavior, and enable informed automatic corrective actions. DX Application Performance Management (formerly CA Application Performance Management or CA APM) is fully integrated with our AIOps solution to correlate and analyze data across users, applications, infrastructure and network services, giving you real-time insight into the health of key business services. DX APM uses advanced algorithms and machine learning techniques to automatically identify the probable cause of an issue.

Maximize app performance and increase business metrics. Tool for engineering and product teams to make their mobile apps faster. Detect performance issues before they are shipped to users. Little to no development effort is required. Results are presented in a familiar, easy-to-use format. Our AI-powered developer tool transforms your entire development team into sophisticated performance engineers. PS tool provides a visual tool for performance analysis. With no code needed, video recordings of apps next to the performance traces yield insights into what is happening behind the screen. Anchored around User Experience, the PS Tool connects hard-to-read runtime data to user events from apps in an easily digestible format. The PS Tool analyzes your code to pinpoint performance issues in multi-threaded environments. Our AI enables the tool to do it more efficiently by providing unique insights for data visualization to help identify the problem right away.

Plotline helps product and marketing teams make rapid changes to their app, so they are less dependent on engineering to achieve their onboarding and adoption goals. Choose from stories, videos, spotlights, tooltips and more to personalize user journeys in your app. Insert native content in any section of your app to test new messaging, design, journeys and more. Communicate with users with multiple UI elements in your app.

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, Stash, and more, reaching more than 2+ billion application end-users worldwide.

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.