Best Feature Management Software for Startups
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Compare the Top Feature Management Software for Startups as of April 2025
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What is Feature Management Software for Startups?
Feature management tools enable product and development teams to quickly manage new features using feature flags, A/B testing, toggles, and more to streamline the feature release process. Compare and read user reviews of the best Feature Management software for Startups currently available using the table below. This list is updated regularly.
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1
Kinde
Kinde
Kinde is auth for modern applications. Our powerful user authentication integrates in minutes and is free up to 10,500 MAU. Every aspect of Kinde is designed to help your business grow and scale. From startup to IPO in a single platform. Social login with all of your customers favourite SSO providers, and passwordless auth to take the friction out of passwords. And when you’re ready to scale, enterprise connections, custom SAML and MFA, take the friction out of building beautiful, ultra-secure, high conversion onboarding experiences. Kinde was created by founders and engineers to help businesses generate more revenue, reduce costs and make lifelong loyal customers – in one place. Every day, Kinde gives our community of founders and partners across the globe, the infrastructure they need to build anything they can imagine.Starting Price: $25 per month -
2
Jellyfish
Jellyfish
Jellyfish is the leading Engineering Management Platform, providing complete visibility into engineering organizations, the work they do, and how they operate. By analyzing engineering signals from Git and Jira, qualitative team feedback, and contextual business data from roadmapping, incident response, HR, calendar, and collaboration tools, Jellyfish enables engineering leaders to align engineering decisions with business initiatives and deliver the right software, efficiently, on time. With Jellyfish, engineering leaders can focus their teams on what matters most to the business, driving strategic decisions and delivering results. -
3
Userback
Userback
Userback is the leading user feedback and bug tracking solution for software teams looking to understand users and build better products. With Userback, you can collect metadata-enriched visual feedback and gain deep insights into your user's sentiment and behavior with in-app surveys like NPS, CES, and CSAT metrics. Add deep context to any piece of feedback via full session replay features. Create user segments and track every user from the moment they log in. Survey only the cohorts that are important to you and understand your user experiences throughout the entire lifecycle from trial to churn. Wrap it all up with branded feature portals, and public roadmaps, and a centralized location for all your feedback to reduce feedback overhead by 70% and increase feedback closure times by 10X. No code? No problem. Start instantly with a code-free browser extension, perfect for internal QA and bug tracking.Starting Price: $49 per month -
4
Flagsmith
Flagsmith
Flagsmith is a fully supported open source Feature Flag, Remote Config, and A/B testing service. Use our hosted API, deploy to your own private cloud, or run on-premise. Flagsmith makes it easy to create and manage features flags across web, mobile, and server side applications. Just wrap a section of code with a flag, and then use Flagsmith to toggle that feature on or off for different environments, users or user segments. Feature flags - Release features with confidence through phased rollouts. Remote config - Easily toggle individual features on and off, and make changes without deploying new code. A/B and Multivariate Testing - Use segments to run A/B and multivariate tests on new features. With segments, you can also introduce beta programs to get early user feedback. Organization Management - Organizations, projects, and roles for team members help keep your deployment organized. Integrations - Easily enhance Flagsmith with your favourite tools. -
5
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
6
Flagship.io
Flagship
Flagship.io is a feature flagging platform for modern engineering and product teams that eliminates the risks of future releases by separating code deployments from these releases. With Flagship, you can accelerate development cycles and ship anywhere anytime, even on Friday nights. With Flagship, we push the concept of feature flags to the next level giving you full control over the release process. With Flagship, you can: - Switch features on or off through remote config. - Separate code deployments from future releases, allowing engineering teams to deploy code at their pace while enabling product teams to release these features when they’re ready. - Automatically roll-out your features gradually to monitor performance in line with their associated KPIs and gather feedback from your most relevant users. - Roll back any feature should any issues arise while testing in production while your team analyzes the problem. - Segment users by granting access to a feature -
7
Tggl
Tggl
Tggl was built for teams that need to move fast. Its carefully crafted interface will allow you entire team to change what features are active on your app at any given time. No more lengthy deployment cycles just to push small changes. Since Tggl does not require any technical knowledge, your product team can take decisions on the spot without developers intervention. Tggl makes it easy to manage flags across mobile, web, and even backend applications. Neatly organize your flags into projects and development environments. With Tggl you can manage release dates, enable features for a few handpicked users, for specific countries, or any custom business logic you might have. Randomly show two or more different versions of a feature to your users and see which one performs the best. With Tggl a given user will always see the same version of a feature for a better experience on your app.Starting Price: €18 per month -
8
Bucket
Bucket
Feature flagging that’s purpose-built for B2B. B2B engineers deserve better feature flags. Bucket is focusing on what you need to build and release better features in B2B SaaS. Here's how Bucket is different: 🏢 Companies over users: In B2B, you mostly target customer accounts, not individual users. 📍 Purpose-built: Bucket is built for the B2B use case, which makes everything simpler for you. 😍 Quality and craft: We're sweating the details so you can focus on releasing better features. 🥷 Product engineering: We've made it easy to get feedback and adoption metrics on new releases. 💰 Entitlements: Easily manage feature access based on customer SaaS subscription.Starting Price: Free -
9
Split
Harness
In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you know if your features are making things better or worse, and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Split is a feature management platform that takes the extra step with experts to support you, online courses to help you learn as you go, and a developer-oriented culture that puts our customers at the center. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Change the way the work gets done with Split. Switch on a free account today, schedule a demo to learn more, or contact us for further questions. -
10
LaunchDarkly
LaunchDarkly
LaunchDarkly feature management platform. Dynamically control the availability of application features to your users. Modern development and operations teams are using feature management to deliver faster and take on more development cycles. This best practice enables engineering teams of any size to continuously deploy code, and empowers business teams with control over features so they can manage their customers' experience. With the LaunchDarkly Feature Management Platform, leading teams are able to reduce risk and launch their ideas at inception. Speed up the pace of software delivery by separating code deployments from feature releases. Deploy when you want, release when you’re ready. Lower the cost of being wrong by using feature flags to rollout new features and services or when migrating systems. Monitor and manage your features in real-time. Test robust functionality instead of just cosmetic changes.Starting Price: $12 per month -
11
Switchover
Takso
We help companies in every industry to accelerate their software development processes. Our clearly arranged feature flag solution allows you to switch your features on and off at any time. Use it for User Targeting, A/B Testing, Canary Releases, Experimenting and everything else you can think of.Starting Price: 0,-EUR -
12
ConfigCat
ConfigCat
10 minutes trainable feature flag and configuration management service with unlimited team size, awesome support and no surprises. Turn your features on/off using ConfigCat's dashboard even after your code is deployed. ConfigCat lets you target user segments based on region, email, subscription or any other custom user attribute. We support % rollouts, A/B testing and variations. ConfigCat is a hosted service for feature flag and configuration management. It enables you to decouple feature releases from code deployments. We provide open source SDKs to support easy integration with your Mobile, Desktop application, Website or any Backend system. Separate marketing releases from code deployments. This way you can deploy code anytime the development is done or even incomplete. And turn on the feature later when you are ready. Soft launch, just like the cool kids.Starting Price: €79 per month -
13
Molasses
Molasses
Molasses a high powered feature flag suite for teams that want to move fast but want to control the slow drip of features to customers. Molasses is a suite of feature flag and A/B testing tools that allows your teams to ship code more often with fewer incidents. Feature flags are a technique that allows you to turn on or off features without having to deploy new code. Code for a new feature can live in a production environment for any duration of time without disruption to your customer. When the feature is ready, any team member can turn it on. If there is an issue for any reason, the feature can be easily shut off, limiting impact. With Molasses, feature releases can be a part of your go-to-market timeline and allows your team to worry less about merge conflicts and long lived feature branches. Easily A/B test your newest features. Target users by specific traits on whether they receive the experiment or the control.Starting Price: $50 per month -
14
SAASFE
SAASFE
SAASFE lets you receive ideas, create roadmaps, and manage requests directly from one place. Collect feature requests, feedback, ideas directly from your customers. Create product roadmap that maps out the vision and direction of your product offering over time. Create a changelog to notify users about the latest product updates. Customer feedback is the lifeblood of any business or product. They can help your brand grow in the right direction. Allow customers to vote on the next big feature suggestion. Your customers can vote on proposals for organizations to know which features should be prioritized. Admins will have access to a robust dashboard that compiles all of the feedback/ideas and details in one place. Choose the most beneficial growth plan for the business. Prioritize them based on the most popular customer feedback and with full transparency, share your work process with others.Starting Price: $0 -
15
Statsig
Statsig
Upgrade your feature flags and experiments to accelerate your product growth with the most powerful stats engine. Product observability combines experimentation with real-time analytics to give you a 360° view of your product and business. For the first time, you can see which features are driving your business core metrics - not just events and clicks. Statsig serves all your experimentation needs with a unified platform that connects what you build with the impact you deliver. We power A/B tests and experiments on any device, in any part of the application stack, at any scale. Statsig gives you a comprehensive 360° view of how your product is performing. We help developers become savvy decision-makers. Statsig introduces end-to-end observability for each product update, from system performance to customer behavior, and hands developers the ability to bring data to their teams for every product decision.Starting Price: $0.03 per 1000 events -
16
DevCycle
DevCycle
DevCycle is the leading feature management platform that combines the benefits of OpenFeature and continuous delivery. Open Source Flexibility + SaaS Simplicity: DevCycle is the only platform where OpenFeature is built-in to its SDKs and fully committed to the open standards community with open source SDKs and APIs. This flexibility is combined with DevCycle’s edge architecture and local bucketing to provide teams high scalability and low latency partnered with enterprise-level security and compliance guarantees. Total Observability Into Your Feature Flags: Teams have complete visibility into all their features across their organization. DevCycle observability integrations help track, monitor and diagnose feature flag usage while developer integrations and tooling give full control and visibility into feature flags within code. Customized Release Strategies: Teams can choose their preferred feature release strategies with advanced tools for gradual and percentage based rolloutStarting Price: 0 -
17
Flags SDK
Vercel
Flags SDK is an open source library designed for integrating feature flags into Next.js and SvelteKit applications. It allows developers to manage and implement feature flags, providing flexibility with integrations for any flag provider. The SDK supports AB testing, controlled rollouts, and experimentation, helping developers ship features faster and more efficiently. It features a simple, declarative API to define and use flags, making integration effortless. With Flags SDK, developers can release new features strategically, test them in production without breaking apps, and experiment with confidence. The toolkit ensures the website remains fast while following best practices for feature flag usage.Starting Price: Free -
18
VWO Testing
Wingify
Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.Starting Price: $199 per month -
19
AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month -
20
SiteSpect
SiteSpect
SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. -
21
FF4J
FF4J
Feature flags for java made easy. Enable. and disable features at runtime - no deployment. Implement multiple paths in your code with predicates evaluated dynamically (if/then/else). Enable features not only with flag values but also drive access with roles and groups (Canary Release). Different frameworks supported starting by Spring Security. Implement custom predicates (Strategy Pattern) to evaluate if a feature is enabled. Some are provided out of the box: White/Black lists ,Time based, Expression based. Connect external source like a Drools rule engine. Keep your code clean and readable: Avoid nested if statements but use annotations. Thanks to Spring AOP target implementation is pick at runtime, and thus driven by feature statuses. For each features execution, ff4j evaluates the predicate therefore it's possible to collect and record events, metrics to compute nice dashboards or draw curves for features usage over time. -
22
Togglz
Togglz
Togglz is an implementation of the Feature Toggles pattern for Java. Feature Toggles are a very common agile development practices in the context of continuous deployment and delivery. The basic idea is to associate a toggle with each new feature you are working on. This allows you to enable or disable these features at application runtime, even for individual users. Feature Toggles are very useful especially in the context of agile development practices and are used by big sites like Flickr. The basic idea is to have a configuration file that defines a bunch of toggles for various features you have pending. The running application then uses these toggles in order to decide whether or not to show the new feature. As this toggle is disabled by default you can safely deploy the application to the production servers even if the feature is not completely finished and tested. If the feature implementation is complete you can enable it in the production system at any point in time. -
23
Delibr
Delibr
Delibr is an outlining tool for feature refinement. One dedicated place for Product Managers to refine features, structure, collaborate, keep track of questions, and capture not only decisions, but also conversations. Seamlessly transform your work into crystal clear Jira epics and stories. Delibr helps you become the Product Manager that is in control of the conversation from discovery to deploy and unites the perspectives' of stakeholders and developers. A document interface that doesn’t require any special training to use. Share relevant sections with those who need it instead of the entire document. Present to your team and stakeholders straight from your document. Collapse sections for a better overview or zoom in when in need of focus. Simple, yet powerful editing capabilities to structure your doc in seconds. Save & share custom templates to create consistency across your team.Starting Price: $50 per month -
24
Harness
Harness
Use each module independently with your existing tooling or use them together to build a powerful unified pipeline spanning CI, CD, STO, SRM and Feature Flags with metadata enhancing cloud cost management. AI/ML are at the heart of every Harness module. Our algorithms verify deployments, identify test optimization opportunities, make cloud cost optimization recommendations, restore state on rollback, assist with complex deployment patterns, detect cloud cost anomalies, and trigger a bunch of other activities. After a deployment, sitting around staring at logs and dashboards sucks. Harness analyzes the logs, metrics, and traces from your observability solution and automatically determines the health of every deployment. When a bad deployment is detected, Harness can automatically rollback to the last good version. -
25
Hypertune
Hypertune
Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. Built with full end-to-end type-safety, Git-style version control and local, synchronous, in-memory flag evaluation. - Define type-safe, custom inputs like the current User, Organization, etc, and use them in feature flag rules to target exactly the users you want. - Create variables like user segments that you can reuse across different feature flags, and instantly debug flags for each user. - A/B tests, percentage-based rollouts, multivariate tests and machine learning loops let you seamlessly rollout, test and optimize new features. - Log analytics events with type-safe, custom payloads, and build flexible funnels and charts in the dashboard to measure the impact of every feature release. - Initialize the SDK with only the feature flags you need and partially evaluate flag logic on the edge for performance and security.Starting Price: $0 -
26
Kameleoon
Kameleoon
Make better customer experiences. Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion. Intuitive A/B testing and personalization features for every type of team. One platform for all your A/B testing, full-stack, and personalization needs. HIPAA, CCPA, and GDPR capabilities enable teams to leverage data securely. Test copy, design, or entire pages for all channels and devices without impacting performance. Unlimited variations. Developers welcome, but not required. Roll out new features with confidence. Instantly update your mobile apps. Run experiments in real-time everywhere in your tech stack. Provide every visitor with an individualized experience. Harness AI to serve relevant messaging and products to every customer based on Kameleoon Conversion Score (KCS™). -
27
Taplytics
Taplytics
Taplytics provides zero bloat, cross-platform AB Testing solutions that power the experiences within today's leading apps and websites. Take full control of your releases. Instantly test and roll out new features with the most advanced feature management and experimentation platform. Taplytics is a full-stack A/B testing solution designed to help product, engineering, and marketing teams drive more revenue through any of their client or server-side applications. Cut deployment risk and improve development time through controlled feature rollouts. Choose between our various SDKs, flexible API, private cloud, or on-prem deployment options. We pride ourselves on providing you with the industry's best Customer Success team. You'll get real-time technical support from real humans. Our clients report a 50% decrease in Engineering time. Discover enterprise-grade, A/B testing for any client-side or server-side application. -
28
Apptimize
Apptimize
Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, Stash, and more, reaching more than 2+ billion application end-users worldwide. -
29
Adobe Target
Adobe
Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
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