JSON vs. JavaScript vs. NetElixir vs. Refraction Comparison Chart

JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. It is based on a subset of the JavaScript Programming Language Standard ECMA-262 3rd Edition - December 1999. JSON is a text format that is completely language independent but uses conventions that are familiar to programmers of the C-family of languages, including C, C++, C#, Java, JavaScript, Perl, Python, and many others. These properties make JSON an ideal data-interchange language. JSON is built on two structures: 1. A collection of name/value pairs. In various languages, this is realized as an object, record, struct, dictionary, hash table, keyed list, or associative array. 2. An ordered list of values. In most languages, this is realized as an array, vector, list, or sequence. These are universal data structures. Virtually all modern programming languages support them in one form or another.

Today’s online shopper interacts with a myriad of touchpoints and channels on the way to making a purchase. NetElixir offers a full suite of retail digital marketing solutions to ensure your business maximizes its impact at every customer interaction. By combining unparalleled retail intelligence with cutting-edge customer journey mapping technology, we help your brand put its best face forward in the moments that matter to your high-value shoppers. Our team can begin by evaluating your site performance and customers’ online shopping behavior to identify specific needs or gaps in strategy. From there, we provide solutions including paid search, organic search (SEO), social media, Amazon advertising, and MarTech to take advantage of opportunities for growth.