Compare the Top Best AI Visibility Optimization Tools in 2025

AI visibility optimization tools are designed to help brands enhance their presence and visibility in AI-powered search engines and answer engines like Google AI overviews and large language models (LLMs) such as ChatGPT, Gemini, Claude, Perplexity, Grok, and Microsoft Copilot. These tools enable marketers to optimize content to rank within AI-generated overviews, summaries, and featured answers, improving brand awareness and driving conversions. They provide insights into how content performs in AI-driven environments, allowing for real-time tracking and performance analysis. Additionally, AI visibility optimization tools help businesses analyze competitors’ content, identifying strategies to improve their own AI search rankings. With the rise of AI-driven search engines, these tools are crucial for brands to maintain their competitive edge in an evolving digital landscape. Here's a list of the best AI visibility optimization tools:

  • 1
    Otterly.AI

    Otterly.AI

    Otterly.AI

    Otterly.AI is a cutting-edge platform designed to help businesses monitor their brand visibility across emerging AI-powered search engines like Google AI Overviews, ChatGPT, and Perplexity.AI. With Otterly.AI, users can track keyword rankings, monitor link citations, and analyze sentiment on these AI platforms. The platform automatically tracks brand mentions, providing valuable insights into how content and links are performing, helping businesses stay ahead in the evolving landscape of generative search engines. It empowers marketers to adjust SEO and content strategies based on real-time data.
    Starting Price: $29 per month
  • 2
    HubSpot AI Search Grader
    HubSpot's AI Search Grader is a free tool designed to help brands understand and enhance their presence in AI-powered search engines. By analyzing how your brand appears in AI search results, the tool provides insights into brand sentiment and share of voice, offering a comprehensive score that reflects overall performance. This analysis enables marketers, SEO experts, entrepreneurs, and blog administrators to identify areas for improvement, optimize strategies, and increase brand visibility, traffic, awareness, and sales. Currently, AI Search Grader evaluates results from GPT-4o, with plans to incorporate more AI search engines in the future. The tool is free to use and can be applied to assess your own brand or others within your industry to gauge performance and visibility. As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods.
    Starting Price: Free
  • 3
    AthenaHQ

    AthenaHQ

    AthenaHQ

    AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Google AI, and more. It enables businesses to monitor and analyze how their brand is perceived in AI-generated content, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.
    Starting Price: $367/month
  • 4
    AI Visibility

    AI Visibility

    AI Visibility

    AI Visibility is a platform designed to enhance how brands appear across various AI platforms. It offers advanced optimization tools to ensure brands stand out in the age of artificial intelligence, delivering measurable improvements in AI-driven brand perception. The platform provides real-time brand visibility tracking, measures AI presence effectiveness, and offers AI-driven visibility improvements. Trusted by over 500 brands, AI Visibility has monitored more than 1 million AI interactions, achieving an average visibility improvement of 40%.
    Starting Price: $19/month
  • 5
    Rankscale

    Rankscale

    Rankscale.ai

    Rankscale.ai is a Generative Engine Optimization (GEO) platform designed to help businesses, brands, and SaaS products analyze, track and enhance their visibility in AI-driven search engines like ChatGPT, AI Overviews, Perplexity, Claude, Mistral and DeepSeek. By auditing websites, tracking AI search performance, analyzing citations (available for Perplexity, AI Overviews, ChatGPT), and benchmarking competitors, Rankscale provides actionable insights to improve how AI perceives and ranks online content.
    Starting Price: $20/month
  • 6
    AI Monitor

    AI Monitor

    AI Monitor

    In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. AI Monitor, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, AI Monitor tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. AI Monitor offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with AI Monitor.
    Starting Price: $20/month
  • 7
    Evertune

    Evertune

    Evertune

    Evertune is an AI brand monitoring and analytics platform that helps brands understand what AI models are saying about them. As consumers increasingly seek advice from AI, Evertune provides insights into how large language models position a brand versus its competitors. The platform offers actionable insights for content, search, and social teams, and develops a data-driven content strategy to educate AI models. It tracks changes over time across various LLMs and model updates, integrating with leading generative AI model providers like OpenAI and Meta. Evertune's AI Brand Index measures how often LLMs recommend a brand, allowing companies to benchmark against competitors and understand AI-driven consumer preferences. The platform also analyzes the most common words and sentiments used to describe a brand, providing a detailed content roadmap to help brands educate LLMs effectively.
  • 8
    Revere

    Revere

    Revere

    Revere is dedicated to elevating brands in the era of generative AI by providing products and services that enable marketers to discover, monitor, measure, and enhance their brand's reputation among Large Language Models (LLMs) and AI co-pilots. Our flagship platform, Brand Luminaire, offers features such as brand and product sentiment analysis, LLM readiness assessments, and optimization services to influence brand outcomes within AI-driven environments. Revere's mission is to assist brands in navigating the transformative impact of LLMs on consumer decision-making and marketing strategies. Keep track of your company and competitors' brands and products utilizing our proprietary LLM-based metrics. Assess how AI portrays your brand and products across all major LLMs. Revere provides the products and services to enable brands to measure, monitor, and influence brand outcomes with LLMs.
  • 9
    Profound

    Profound

    Profound

    Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies.
  • 10
    Goodie

    Goodie

    Goodie AI

    Goodie is a pioneering platform designed to optimize brand visibility in AI Answer Engines like ChatGPT, Gemini, and Perplexity. It offers powerful AI Search Optimization tools that help brands enhance their presence in the new AI-driven search frontier. By providing real-time insights, performance dashboards, and actionable recommendations, Goodie helps businesses improve their rankings and customer sentiment across various AI platforms. Ideal for startups, CMOs, and marketing professionals, Goodie ensures that your brand stands out in the evolving AI-powered search landscape.
  • 11
    BrandRank.AI

    BrandRank.AI

    BrandRank.AI

    BrandRank.AI is a SaaS platform that monitors your brand across all major and emerging generative AI answer engines. We identify crucial vulnerabilities and deliver actionable insights, empowering brands to optimize key interactions that drive purchasing decisions and shape their reputation. Combining deep AI and brand expertise with proprietary prompt analysis, sophisticated math heuristics, and “human in the loop” interpretation, we analyze high-consequence areas such as brand vulnerability, product performance, data and AI usage, sustainability claims, supply chains, and service. Our platform offers features like sentiment analysis, predictive brand health, alignment with brand promise, search ranking, and competitive analysis. By understanding, thinking, and acting like algorithms, brands can gain a considerable advantage in the evolving landscape of generative AI-driven search.
  • 12
    Am I on AI?

    Am I on AI?

    Am I on AI?

    "Am I on AI? is a platform that provides businesses with full visibility into how they rank on AI search platforms like ChatGPT, Perplexity, and Gemini. It offers features such as brand monitoring, competitor ranking, prompt tracking, source analysis, growth tracking, sentiment analysis, recommendations, weekly reports, and actionable insights. By analyzing queries related to your business, the platform helps you understand which questions lead to your brand being recommended, allowing you to spot trends and find new ways to increase your brand's visibility in AI conversations. Additionally, it identifies the websites and domains contributing to your AI visibility, enabling you to focus your efforts on the most impactful platforms and discover new opportunities for exposure. It also tracks your brand's visibility growth over time, providing insights into how your presence in AI responses is evolving.
  • 13
    Rush

    Rush

    Rush

    Rush is your AI search amplifier. We help brands with monitoring and optimizing their presence in LLMs and LLM based answer engines like ChatGPT, Google AI Overviews, and Perplexity. As AI systems become more and more popular, it is clear that brands need to understand and improve what artificial intelligence says about them. Rush is there to help our partners with focusing on the core of their business while we handle their AI search optimization.