Shop merchandising

1. Put your sale at the back, and new stock at the front, 2. Display for want, not need, 3. Keep the hierarchy interesting, 4. Group your products, 5. Cross-merchandise

1. Put your sale at the back, and new stock at the front, 2. Display for want, not need, 3. Keep the hierarchy interesting, 4. Group your products, 5. Cross-merchandise

Creative Agency: Carpenter CollectiveArt Directors/Designers: Jessica Carpenter, Tad CarpenterProject Type: Produced, Commercial WorkClient: PT's Coffee Roasting Co.Location: Topeka, KS USAPackaging Contents: CoffeePackaging Substrate / Materials: Paper, chipboardPrinting Process: Offset, Flexography, digitalPT’s Coffee Roasting Company, established in 1993 in Topeka, Kansas was in need of a brand refresh as they celebrated their 25th anniversary. As we…

On a sunny Wednesday, I find myself walking up the Colombia Road, a road that could be named one of the most charming in London. As a West Londoner, and a lazy West Londoner at that, it is good for me to get out of my five-mile radius and this is never more apparent than when I go to East London. If you, like me, have perhaps forgone a pilgrimage in a while, I have a place that will make the journey worthwhile - Straw London. Run by Emily & Hugo, it is quite the most beautiful shop I have…

In the world of visual merchandising, certain terms capture the essence of what we do and why we love it. I use these words on the daily having picked up many over my years of visual merchandising. These concepts help us create engaging and impactful displays that draw customers in and enhance thei

Take this idea and transform it for your booth display. Print your name and booth number at the top of a long piece of paper. List the items for sale in your booth on the receipt. ADD postive words like "Spectacular" chain, or "glowing" ring to send a positive message front and center.