Social experiment

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Women's Day Campaign, Social Media Creative, Typography Packaging, Social Experiment, International Women’s Day, Digital Marketing Social Media, Dark Art Illustrations, Tell The World, New Story

Isobar, the digital agency from Dentsu Aegis Network that handles the digital solutions for Reebok India, released a thought-provoking campaign –

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The Marshmallow Test Experiment Psychological Experiments, Marshmallow Test, Delayed Gratification, Social Experiment, Subway Station, Take The Stairs, Curious Creatures, The Staircase, Published Author

The Stanford marshmallow experiment was a series of studies on delayed gratification in the late 1960's and early 1970's led by psychologist Walter Mischel. Using children of ages four to six as subjects, they were led into a room where a treat (usually a marshmallow, but sometimes a cookie or pretzel stick), was placed on a table, by a chair. The children could eat the treat, the researchers said, but if they waited for fifteen minutes without giving in to the temptation, they would be…

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