French Connection

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French Connection UK and Their Infamous "FCUK Fashion" Campaign Fashion Campaign, Four Letter Words, Infamous, French Connection, Clothing Company, Initials, Branding, France

Back in the mid 1990s, the UK based clothing company, French Connection caused a quite a stir in Britain when a keen eyed marketer noticed that the company’s initials bore a striking resemblance to a certain four letter word and suggested they begin using it in their advertising. The CEO of French Connection, Stephen Marks, thought this was a brilliant idea and [...]

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Polly Picks Her Favourite Pieces At French Connection | SheerLuxe Perfect Capsule Wardrobe, Pretty Summer Dresses, Neutral Accessories, Tailored Shorts, Ruched Midi Dress, Cute Summer Dresses, Basic Shirts, Spring Wardrobe, City Style

French Connection always impresses with its elevated pieces at affordable price points. From cute summer dresses to timeless separates, its latest drop has everything you need to build the perfect capsule wardrobe. Here, Polly Sayer shows us some of her favourite pieces from the collection…

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