Sensory marketing

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Infographic Design on Sensory Marketing. By Lauren Colby.

Sensory marketing and branding tap into paper’s haptic qualities, which the neuroscience of touch proves can have a surprising influence on customers.

Subliminal Message How Does It Work Infographic Template Visme, #Work, #advertisement, #Infographic, #Template, #Sponsored, #ad

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumer’s perception of a brand. We know that the 5 senses affect consumer buying patterns, so how do we utilize this?

The future of social marketing involves “human sensory building”, and weaving this into the marketing experience at each stage of the customer lifecycle.

Creating an effectively branded event marketing experience can engage your audience. Using sensory marketing tactics can get you there.

Multi-sensory Marketing is aimed at triggering the 5 senses to form meaningful bonds with your audience. How to compensate for the sensory deprivations online?

Sensory writing involves (surprise, surprise) bringing all five of your senses into your descriptions. It’s an important part of drawing your reader in, no matter what it is you’re producing. Well…