Brand direction

A Symbol of Direction and Clarity. The final logo design features a stylised star, integrated with subtle compass elements. This design serves as a metaphor for NorthAlley's role as a guiding force in the tech industry. The star is depicted with clean, modern lines to reflect the company’s innovative approach, while the compass elements add a layer of sophistication and depth. The colour palette chosen for the logo includes shades of blue and green, representing trust, growth, and…

A self-storage company needed a cohesive visual brand direction in order to support its continued growth and strengthen the brand.

Why are creative directions important? : Creative direction is the compass that guides the entire branding journey, setting the tone and vision for the project. These mood boards provide clients with a concrete understanding of how their brand will look and feel before delving into everything brand design. This phase of my process helped me foster a deeper level of clarity and understanding between me and the client. It has also helped me with revisions. By establishing a shared…

Off-Grid | Brand identity design @litcreate | Instagram

A new brand identity for Thailand's leading entertainment and commerce group.

Graphic Design,Art Direction,Branding,Adobe Photoshop,Adobe Illustrator,Adobe InDesign

Project: Loua Art Direction, Brand Identity & Package Design. (www.meavota.co)

Explore the new logo of Project After Cube, where creativity meets precision! Our geometric design captures the essence of our 3D design studio, highlighting the letters P, A, and C. This logo symbolizes our dedication to innovation and artistic excellence. Follow us for more design inspiration and join our journey of transforming ideas into stunning visual realities. #ProjectAfterCube #Branding #3DDesign #Typography #Logotype #DesignInspiration #CreativeDesign #VisualIdentity

I'm Kyle B. Macy, a San Francisco based designer. I currently work at CoLab Group as Creative Director of Brand.